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  1. #1
    Join Date
    Dec 2005
    Location
    NY
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    i just read some interesting articles on "new Coke" and what really happened. it's an interesting story, especially how the biggest mistake in marketing history turned into a miraculous win.

    some interesting facts:
    --diet coke was formulated to be sweeter & smoother than coke (classic) to appeal to younger people (who preferred pepsi)
    --new coke was the diet coke formula sweetened with sugar/HFCS
    --diet coke's huge success led to old coke's market share slide, and, thus, the invention of new coke
    --pepsi beat (old) coke in blind taste tests, but not un-blind ones
    --new coke beat both pepsi and classic in blind taste tests
    --in coke's 120 year history, pepsi only outsold it once (in the year of new coke, 1985), and coke classic has increased its lead ever since (though, both, have lost market share over all)

    there's so much more to the story though. here are a few links:

    (you can also do a search on "new coke" on wikipedia.com)

    http://www.snopes.com/cokelore/newcoke.asp

    http://members.lycos.co.uk/thomassheils/newcoke.htm

    http://www2.coca-cola.com/heritage/c...e_newcoke.html
    banned

  2. #2
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    Dec 2005
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    NY
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    it just occurred to me that coke zero is really "new diet coke"... in the sense that coke is trying to have it both ways... but without the consumer backlash of 1985.

    or, to look at it another way, coke zero is really "diet coca-cola classic," and diet coke is really "diet new coke."

    it's actually a very savvy move by coca-cola. think about it. right now coke has a diet drink that appeals to pepsi drinkers (diet coke) and one that appeals to classic drinkers (coke zero).

    so my next question is... was pepsi one formulated to taste more like coke classic? hmm.
    banned

  3. #3
    Join Date
    Mar 1999
    Location
    Muskoka area of Ontario (Canada)
    Posts
    43

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    hey there Popologist.... I wrote a feature story about the 20th Anniversary of New Coke last year. You can read it over at this url:

    http://www.pww.on.ca/36_newcoke.htm
    Visit Soda Pop Dreams Magazine for great soda pop info, collecting stuff and more! <a href=\"http://www.sodapopdreams.org\" target=\"_blank\">http://www.sodapopdreams.org</a>

  4. #4
    Join Date
    Dec 2005
    Location
    NY
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    hey dood! thanks for the article. very good job. i especially liked your last section ("what if new coke never happened?") because you took the story a little further than the others i read.

    and it's a good question.

    --i mean, what if coke had changed the formula but not told anyone? we'd probably all be drinking the "new coke" formula... but thinking we're drinking the coke of 120 years ago.
    --or, what if coke refused to bring back coke classic? pepsi would probably be the #1 cola in the country
    --or, what if new coke was introduced as "coke 2000" and old coke just kept the coke name?

    i could go on and on.

    but the truth is that... the reality... and the mistake are the most interesting story of all. i don't think coke could've orchestrated a better result.
    --they got all that free-publicity
    --all those people (celebrities and average joes) saying how much they LOVE coca-cola
    --coke went from an icon to a legend
    --basically, they nuked "the pepsi challenge"... by accident

    Originally posted by sodadood:
    hey there Popologist.... I wrote a feature story about the 20th Anniversary of New Coke last year. You can read it over at this url:

    http://www.pww.on.ca/36_newcoke.htm
    [ 05-13-2006, 11:43 AM: Message edited by: popologist ]
    banned

  5. #5
    Join Date
    Aug 2001
    Location
    Charlotte, NC
    Posts
    97

    Post

    Originally posted by sodadood:
    hey there Popologist.... I wrote a feature story about the 20th Anniversary of New Coke last year. You can read it over at this url:

    http://www.pww.on.ca/36_newcoke.htm
    According to Wikipedia:

    As of 2006, it [Coke II] was still selling in Yap (one of the four Federated States of Micronesia), along with Coca-Cola C2. It is also still very popular in the U.S. Territory American Samoa where it is still sold in most Coke vending machines.

  6. #6
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    Dec 2005
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    NY
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    i wonder why it survived in those places. perhaps they never heard about the backlash in the US.
    banned

  7. #7
    Join Date
    Feb 2005
    Location
    New York
    Posts
    132

    Post

    you mean they are still selling new coke in middle-of-nowhere places?
    I Love Soda!

  8. #8
    Join Date
    Dec 2005
    Location
    NY
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    1,752

    Post

    apparently.

    but it's called "coke II" there.

    check the link for picture:

    http://en.wikipedia.org/wiki/Image:Coke2.jpg
    banned

  9. #9
    Join Date
    Dec 2005
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    NY
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    Post

    i sort of like the "coke" font on that can though.
    banned

  10. #10
    Join Date
    Jan 2005
    Location
    1 mile east of the Rockies
    Posts
    390

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    Originally posted by popologist:
    apparently.

    but it's called "coke II" there.

    check the link for picture:

    http://en.wikipedia.org/wiki/Image:Coke2.jpg
    Can this be confirmed? And if this is the case, why can it not be found on ebay, or that soda store in metro Phoenix import it?

    And, according to Wikipedia, it found foreign exceptance?!? How on earth?!? New Coke was brought out in the US and Canada. Though Federated States of Micronesia are loosley affilated with the US.
    Off my rant. I'm from Missouri, you have to Show Me.

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