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  1. #1
    Join Date
    Feb 2005
    Location
    South West England
    Posts
    142

    Post

    I just found this on www.cocacollection.com website in the news section. It is a can of Coke Zero from South Korea. Seems to me like a strange place to release it. I don't know if low calorie sodas are popular there.


  2. #2
    Join Date
    Dec 2005
    Location
    NY
    Posts
    1,752

    Post

    i believe that coke zero's packaging is black everywhere except in the US.

    i wish we'd get the black packaging here, too.

    here's a link to the australian/UK packaging:

    http://en.wikipedia.org/wiki/Image:Cokezeroaus.jpg

    the only thing i might change is to make the wave/ribbon red too... instead of white.

    [ 05-14-2006, 04:53 PM: Message edited by: popologist ]
    banned

  3. #3
    Join Date
    Feb 2006
    Location
    Avondale, PA
    Posts
    314

    Post

    That is a badass looking design

  4. #4
    Join Date
    Dec 2005
    Location
    NY
    Posts
    1,752

    Post

    i agree. the american packaging looks kind of "generic"... and a lot like diet coke's original packaging.

    the black is much more "macho"... and distinguishes it from other coke products. i hope they change it to black here.

    Originally posted by Doug:
    That is a badass looking design
    banned

  5. #5
    Join Date
    Mar 2006
    Location
    Aguascalientes, Ags. Mexico
    Posts
    1,707

    Post

    Here's the korean Coca-Cola Zero site...

    http://www.cokeplay.com/cokeZero.aspx

  6. #6
    Join Date
    Feb 2005
    Location
    South West England
    Posts
    142

    Post

    The website isn't working at the moment, I wonder if the can is a pre production or mock up of some kind, and hasn't been released yet!

  7. #7
    Join Date
    Feb 2006
    Location
    Avondale, PA
    Posts
    314

    Post

    Originally posted by popologist:
    i agree. the american packaging looks kind of "generic"... and a lot like diet coke's original packaging.

    the black is much more "macho"... and distinguishes it from other coke products. i hope they change it to black here.

    </font><blockquote>quote:</font><hr />Originally posted by Doug:
    That is a badass looking design
    </font>[/QUOTE]Yeah, and it caters much more to the demographic they're seeking-males 18-35

  8. #8
    Join Date
    Dec 2005
    Location
    NY
    Posts
    1,752

    Post

    according to an article i read last week, coke zero is performing well in all demographics (even though coke tried to target it at young adult males).

    still, i haven't seen any commercials for coke zero in a long time... while i see plenty for coke classic and diet coke.

    has anyone seen any coke zero advertising?
    banned

  9. #9
    Join Date
    Dec 2005
    Location
    NY
    Posts
    1,752

    Post

    wow! check out the sleek bottle being used in the UK launch!

    http://www.thepublican.com/story.asp...torycode=51714
    banned

  10. #10
    Join Date
    Jul 2004
    Location
    Wisconsin
    Posts
    140

    Post

    Black is always cool, just ask Johnny Cash!

    I'm sure the reason for the difference is that Americans have been conditioned to see lighter colored packaging and think 'diet'.

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