I thought about this for the last couple days and I think I agree. Yes, it's a cool novelty gift, but it seems the limited editions could be a double-edge sword if they insist on putting out poor tasting products. It helps people get to know Jones Soda and it also let's their fans rally around something "neat" that they're putting out, but as people come to know what Jones Soda is (they just hit Target a year ago?) they might associate Jones with gross flavours.
Originally posted by Android:
Oh, it's definately for the publicity as much as anything else. However, when I think about it, I wonder how valuable this publicity really is. Sure it gets the Jones name out there, but... will the result be that people will associate that name with horrible tasting gimmick soda pop? Will that encourage sales of their normal, more palatable product line? It wouldn't with me.
Jones relies a lot on gimmicks: Special labels, limited edition sodas, retiring sodas, weird flavours. So their marketing is pretty great, but once you buy the soda they actually have to taste good to keep up sales.
For me, only Jones Vanilla Cola, SF Root Beer, and Cream Soda are worth purchasing again. Even then, I can come up with a competitor that is better than and more accessible than the Jones products (Pepsi Vanilla, Diet Barq's, Jamaican Creme (a local favourite)).
Before hitting submit I guess I should acknowledge that buyers are asking for gross flavours when they buy Brussel Sprout soda - but that doesn't mean they didn't hold out hope for their two decent sounding products - Cranberry and Pumpkin Pie. Neither tasted good at all IMO.
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