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Thread: 7-11 Beer

  1. #1
    Join Date
    Nov 2000
    Posts
    312

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    7-11 (the ubiquitious convience store chain) is thinking of launching its own store brand of beer. It would be made in El Salvador and be called San something or other.

    The brand would be sold as singles only at about $1 can.

    Availablity would be limitied, because many states require beer to be sold to retailers through a distributor/wholesaler, which would preclude a store brand. Wal-Mart looked into a Sam's Club/Sam's Choice beer and gave up for that reason.

  2. #2
    Join Date
    Jun 2000
    Location
    San Ramon, Ca, USA
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    1,549

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    I believe it is San Once or San Siete. They have been talking about that for a while. Chances are they will either get their CDC to get a beer licence to service their stores. Or it will just be an extra perk for distributors who are little by little getting squeezed out of a 7-11 set because they are not a recomended item.

  3. #3
    Join Date
    Dec 1999
    Location
    Steuben County New York State
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    1,725

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    www.beverageworld.com. Click headlines and scroll down to April 10th.
    ."Have a f***ing beer!" Pete Townshend 12-12-12

  4. #4
    Join Date
    Jul 2001
    Location
    east lansing, michigan
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    1,558

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    kroger's already has several "exclusive beers" including cerveza cuaguama, lawson (some crap from minnesota that's a honey brown/killians) and then josef hoffbrau (it's a best/busch knock off that sells for 5.49 a 12pk cans)

    it's not much of a perk, seeing as the average distributor only has a couple krogers in it's midst and still has to order that **** by the pallet and then price it lower than the corona, killians and best/high life that they might sell.

    as for a 7-11, while the chance of having more than 3 or 4 is greater (especially in michigan where 7-11s are plentiful,) they should take a cue from krogers and forget it.
    woot woot

  5. #5
    Join Date
    Dec 1999
    Location
    Steuben County New York State
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    1,725

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    Miller Brewings distribution will come into play for getting the beer into stores.
    7-11 is also going to have its own wine.Something called Regions. There will be a Chardonnay from Australia and a something from Italy.
    ."Have a f***ing beer!" Pete Townshend 12-12-12

  6. #6
    Join Date
    Jul 2001
    Location
    east lansing, michigan
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    1,558

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    i read that. most miller distributor's won't be happy to deal with wine, well, a lot that are in big city areas (where most 7-11s are).

    you need more patience to lug around cases of wine or those crazy beers like young's stout.
    woot woot

  7. #7
    Join Date
    Jul 2001
    Location
    east lansing, michigan
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    1,558

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    La Constancia S.A., is the brewery that 7-11 is getting their beer from. i forgot it's exact name, but when you go to the website http://www.laconstancia.com/ a miller pop up pops up so i think it's owned or operated by SABMiller.

    Interestingly enough, they also import Bud/Bud Ice, Corona and Heineken. Heineken has some sort of agreement with SABMiller in that in the Americas, Heineken's default distributorship is Miller if their other one goes out of business or is lost for some reason.

    Either way, this brewery is in El Salvador and also produces Cerveza Caguama, which shatter should know as the Kroger-knock-off of Corona.
    woot woot

  8. #8
    Join Date
    Jul 2001
    Location
    east lansing, michigan
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    1,558

    Post

    the beer is called Santiago
    woot woot

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