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  1. #1
    Join Date
    Sep 2003
    Location
    Chicago, IL
    Posts
    728

    Post

    http://www.anheuser-busch.com/news/BtoE_100404.htm


    looks interesting.. i like that its got caffeine and its twice as strong as normal beer.. but the flavoring sounds kinda weird... cant wait to try it though.

  2. #2
    Join Date
    Jul 2003
    Location
    Boston
    Posts
    464

    Post

    wow!!!!!!!!!

    Wonder what Rhonda from Edison thinks about this?
    Ill hope to see her in the market soon to ask her myself.

    10oz can? 6.6%ABV? Blackberry, Cherry? Is it Beer? Is it a Malternative? Is it an Energy Drink?

    Im with you....really wanna try this one.

  3. #3
    Join Date
    Sep 2003
    Location
    Chicago, IL
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    Post

    i would almost prefer if it was straight up just beer flavored or straigh tup malternative (ie: you wouldnt taste any beer, just the cherry/berry flavoring).. the mix of the two flavors seems like it might be weird, but we'll see.. it seems they are doing their research on this one, lets hope for something good.

    but the fact that ill be able to get as drunk from 1 of those as two regular bud lites/miller lites, plus the energy stuff, i can easily see myself picking up 12/24 packs of this stuff.

  4. #4
    Join Date
    Jul 2001
    Location
    east lansing, michigan
    Posts
    1,558

    Post

    wait, one of those would get you drunk? and you buy how much booze?
    woot woot

  5. #5
    Join Date
    Sep 2003
    Location
    Chicago, IL
    Posts
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    Post

    run you seem to have missed the point, the level of drunkeness from 1 of those would be equal to two regular beers, because its twice as strong, i dont mean that i would be drunk from 1 beer simply.. trust me, i could probably drink most anyone under the table, and thats not a good thing.

  6. #6
    Join Date
    Mar 2002
    Location
    Chicago
    Posts
    109

    Post

    I have to applaud Bud for this move and Rhonda has to also be breathing a sigh of relief as well. Not to mention the attention this will bring to her brand and the all others that will want to jump on board just to compete and have a brand to answer for their portfolio. For such a big company to wake up and realize they need to be on the cutting edge with brands is incredible instead of continuously playing it safe as they have. How else will you hit the long ball. Evolution baby, Evolution.

  7. #7
    Join Date
    Jul 2001
    Location
    east lansing, michigan
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    1,558

    Post

    a beer is 5.0% ABV. jimmy, i think you missed the boat.
    woot woot

  8. #8
    Join Date
    Sep 2003
    Location
    Chicago, IL
    Posts
    728

    Post

    Bud Lite 4.2%

    Miller Lite 4.5%

    So you are correct, I assumed they were 3.2% and 3.5% for some reason, but 4.2% and 4.5% is a bit higher. But Still, B(E) is 2% higher and that is considerable after an average person has dranken a few.

    [ 10-06-2004, 02:39 PM: Message edited by: Jimmy O'Sullivan ]

  9. #9
    Join Date
    Jul 2001
    Location
    east lansing, michigan
    Posts
    1,558

    Post

    righty-o. what you're lookin at is the punch of alcohol and the guarana. kudos to A-B to comin up with the stuff. it sounds like it's a long ways away from national distribution, after all they are still awaiting FDA approval, but it's a keen idea.
    woot woot

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