Honestly it tastes like they took beer and redbull and mixed them together. It has a hint ot berry/cherry, but essentially beern and energy drink and it has been selling in huge volume north of Chicago, everyone I've talked to that carries it says its selling like crazy, could just be the new factor or maybe more
so far, not liking it.. has a very odd taste.. definately an acquired taste..
no clue how it will do.. definately see it doing better in clubs/rave type situations than a typical bar unless it comes on tap at some point.. but i doubt that, we'll probably just see it in these 10oz cans in singles and 4 packs huh?
have been drinking more of these and its growing on me.. the taste is distinctly its own.. its not a redbull/vodka flavor, it isnt a beer flavor, it isnt a malternative flavor.. its a very odd mix of bits and parts of all those.
definately has some caffeine/guarana in it from my personal experience of drinking them...
i think these could do well if people arent turned off by the initial taste... was a good idea to make this and make it easier for people to get that alcohol/caffeine combo than doing redbull/vodka... wish it was a bit cheaper though...
got a 6 pack for $8 tonight.. but generally speaking they come in 4 packs in this cardboard thing and thats like $5.50-6.