i think this category is spent. there will be the occasional flavor extension, i could see one more from mike's as it will replace it's Light within the year (just my guess)
smirnoff twisted v is discontinuing the cranberry flavor in favor of the blackberry and watermelon that are coming out.
skyy blue doesn't seem to be going away anytime soon, unfortunately.
zima's three flavors are doing well for themselves as well, considering the past sales of the former formulations.
i don't see any room to improve upon the malternative segment, and i think it'll probably start waning away.
I live in Oregon and the OLCC "Oregon Liquor Control Commission" has made a new law where Liquor based Malts may not be on the shelf any longer. They have to reformulate the malternatives now just for the state of Oregon as wine based.
So Oregon will have there gross and special malternatives now. I hate the OLCC!
hmm thats weird, smirnoff ice low-carb i've never seen, its not available in chicago.. i havent even heard about it on the internet anywhere, is it brand new?
will it be getting a national rollout? I really like smirnoff ice/triple black, would love to try it.
will pickup a 6pack of watermelon soon to give a tr,y seems like it could be interesting.. i picked up one of those party packs right when it came out to have a variety for my GF and for whenever I had people over and they went quickly, people seemed to like them, but i havent really had any of the smrinoff twisteds..
Reply With Quote
