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  1. #1
    Join Date
    Oct 2006
    Los Angeles, CA


    Press Release: Michelob taps into Heritage

    Some of you might have noticed the new commercials but a quick heads up for those that have not. Michelob and Michelob light have recieved massive makeovers in bottle design. They now sport an elegant tear-drop shape similiar to the original style's design.

    It's a bold move by A-B to save this plummeting beer line that also has some issues like dealing with Michelob Ultra's branding.

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