Jones has talked long and hard about there creativeness on the changing labels and the idea that the consumer will buy into the idea that it's the label people drink? if I have one with my picture on it do I really need another?
Let's be real people the truth of the matter is it's what's in the bottle that brings us back and gets us excited about a brand and creates an emotional connection. If we skip on quality and continue to dupe the public it will come out in the wash sooner than later.
I agree with Danny. My New Years resolution is that I will speak with my wallet and those brands that continue to dupe us and KO included will no longer get my hard earned cash.
The bevboard declaration of Independence!