Can some of you guys out west discuss the 16 oz energy drink market. I am on the east coast and have not seen too many of these hit the shelves yet. The only place I see these products is at the 7-11s in my market, but they are not dsd items (they seem to be coming from 7-11 headquarters).
Our company has an opportunity to distribute one of these 16 oz cans, but I am not sure if it will take off or not.
Which ones are selling? Who are the top performers? Is it Rockstar and/or Monster? How are they performing vs the RBs, amps, a-rushs, and sum poosies of the world?
I like the concept: twice the energy + same price as RB.
Bottom line: Are they worth the time and effort that typically goes into introducing a new brand?