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  1. #1
    Join Date
    Jun 2003
    Posts
    3

    Post

    ANYBODY KNOW ANYTHING ABOUT THE RED BULL AND CADBURY SCHWEPPES ALLIANCE?

  2. #2
    Join Date
    Jun 2000
    Location
    San Ramon, Ca, USA
    Posts
    1,549

    Post

    Never heard of it, and alomst none of the 7-Up distributors out here carry Red Bull.

  3. #3
    Join Date
    Jun 2003
    Posts
    3

    Post

    I don't think that the exsisting distributorships would change because of the Cadbury Schweppes Red Bull alliance because Cadbury uses numerous distributors for their many products already. They may utilize exsisting distributors from Cadbury to establish new markets that may not have made sence to open for only one sku. My guess is that Red Bull would use Cadbury for buy power in the market place and for 100% US coverage. Doesn't Cadbury also own Burger King and a few other fast food chains? I know they have just about everything.

    You can see the first posting of this alliance under the Industry News section of BevNet.

  4. #4
    <Coco Rico> Guest

    Post

    The Red Bull Cadbury Schweppes relationship only involves Red Bull Australia Pty. and does not affect Red Bull's distribution in any other country.

  5. #5
    <a person> Guest

    Post

    So does that mean the Cadburry bunny will have wings?

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