The ARCA stock car series (similar to Nascar) had 2 races at Pocono Raceway in Pennsylvania. Both were broadcast on Speed TV. One of the cars was sponsored by Think Pink Energy Drink. The car got some camera time in both races. In Fridays race towards the end it spun and received some camera time and a mention from one of the announcers who said he liked saying the name of the car. Saturdays race the car hit the wall and got more camera time (though the camera was in close it was kind of hard to make out the name). Once again the announcer told the viewers how he liked saying the name of the car.
Mtn Dew Livewire also sponsored a car which got about the same amount of camera time.