Top Selling Energy Drinks By Brand
This is for 52 weeks ending June 13, 2004
#1-Red Bull - $ Sales $115,337,800 up 68.53 vs. prior year 58.98% Market Share up 4.98% vs. prior year
#2- Rock Star - $14,546,690 up 124.76% 7.44% market share up 2.33%
#3- Sobe Adrenaline Rush - $13,923,950 UP 11.84 7.12 market share down -2.70%
Amp comes in 4th followed by Monster, Sobe NoFear,KMX, Hansen's, Blue Ox, and rounding out the top 10 is Powerade.
Amp,KMX,Hansen's as well as Blue Ox all lost market share and KMX was down 41.09% in dollar sales followed by Blue Ox who was down 27.41%.
Red Bull grew by 68.53% in dollar sales. Man that tell's me they are in trouble. By the way, these numbers DON'T INCLUDEWalmart, Sam's,or Costco. Red Bull beats their nearest competitor by 100 million dollars and are up by 68.53% in dollars sales, yeah that sounds like a company in trouble doesn't it?