Red Bull Numbers

[PopNutz]

Top Selling Energy Drinks By Brand

This is for 52 weeks ending June 13, 2004

#1-Red Bull - $ Sales $115,337,800 up 68.53 vs. prior year 58.98% Market Share up 4.98% vs. prior year

#2- Rock Star - $14,546,690 up 124.76% 7.44% market share up 2.33%

#3- Sobe Adrenaline Rush - $13,923,950 UP 11.84 7.12 market share down -2.70%

Amp comes in 4th followed by Monster, Sobe NoFear,KMX, Hansen's, Blue Ox, and rounding out the top 10 is Powerade.

Amp,KMX,Hansen's as well as Blue Ox all lost market share and KMX was down 41.09% in dollar sales followed by Blue Ox who was down 27.41%.

Red Bull grew by 68.53% in dollar sales. Man that tell's me they are in trouble. By the way, these numbers DON'T INCLUDEWalmart, Sam's,or Costco. Red Bull beats their nearest competitor by 100 million dollars and are up by 68.53% in dollars sales, yeah that sounds like a company in trouble doesn't it?

[<Buzz>]

I believe the numbers but where did you get them. And is it only a top ten list or is it longer?

[Energydude]

No one is saying they are in trouble. What we are saying is that RB is looking to go direct.

Maybe not this year or next...... but it looks like it is coming!

I expect 2004 to be RB best year but I think you will see little growth in 2005 in the USA.

I predict a new line of products will be coming out that has the kick but none of the bad taste.

This new product will cut into RB sales. Expect leveling in 2005.

[toby1]

you sound like all the pesimists that were spouting the crap your saying ("RB is done too much competition, this is their best year, they will flattin out") when I worked for RB 2 years ago.

TELL ME MR BUSINESS SAVVY....
why do you predict this?

Is it because of your hatred?
Is it you jealousy?
Or is it all the dust from the SP bottles in your peabrain clouding your judgement?

What info, track history, #s, revolutionary product do you have to back this prediction?

You have nothing!!

Just like all the others that have said RB will fade 5, 4, 3, 2 years ago!
Just like all the people that said Coke will fade!

Forget it eDUD! your predictions/opinions are at best a fart in the wind!

RB will continue to grow and prosper!

[toby1]

Originally posted by Energydude:
No one is saying they are in trouble. Expect leveling in 2005.

and leveling isnt "TROUBLE"?????
Maybe not in SP land....but everywhere else in the entire business world, hell universe ..... HAVING GROWTH LIKE "RB" HAS HAD AND THEN "LEVELING" IS TROUBLE!

caught ya in a usedcar salesman line of crap you didnt even realized you said eDUD!

LOL!

[PopNutz]

Buzz, The numbers came from Information Resources Inc. and the list I have only list the top ten.

Edud, you've made several comments in a different thread saying that RB has only shown a 4% growth in $ sales but these numbers show 68.53%, that's a big difference when you're talking these dollar figures and not the few thousand dollars that your drink has sold(I believe the #'s for Sum Poosie was around $750,000 for 52 weeks) but that came from a different source. I know it's hard for you to comprehend numbers as big as Red Bulls if these numbers are correct.

[toby1]

hold up......750k?
I personnaly sold just under that much RB 2 yrs ago when I worked for them. and I was on an Island! and RB wasnt collecting dust either!

Oh and eDUD, has SP sold 750k so far this year? if so thats called 68.53% growth. Probably not though.

I want you to respond to my catching you on a few posts back!

[Energydude]

Well, RB has enjoyed huge growth in the USA over the last few years. My point is that if you match 2004 numbers to 2005 I believe you will see some leveling. I think RB has peaked in 2004 and I do not see huge gains of the past in their future. I see some leveling and I don't think that is alarming I think it is a product that has matured and done as well as its going to do.

Look at the huge growth numbers over the last few years...... you will not see that when you compare 2004 to 2005. Just my opinion.

RB next big money making move will be going direct in the next 3 years.

Just my opinion..... we shall see!

[Ron Swedelson]

I love how before Edude saw the numbers he said 2004 will show no growth, but now its 2005. When I was selling other energy drinks, everyone had their trash talking about Red Bull, and how they were better, or how RB sales were falling and all this other crap. That was over the last 5 years, and RB's numbers keep going up. Even when I got hired, I didnt think there was really anything extra to do with RB than just take orders. But I was wrong, RB has more room to grow and a lot of programs to keep it looking good and selling fast. Its really something people dont understand untill they work for RB. No one will convince Edude that going direct would kill RB, but thats because he doesnt understand what it takes to keep a brand #1.
That number of SP sales $750,000. I will sell more than that in RB in just my 6 city route in the year. In fact, I will probably do that in my first 8-9 months. What does that tell you about sales. Not a slam in SPs face, for a first year, getting almost 1 mil. in sales is pretty good (although I perfer to go off depletion reports rather than total purchaces). But then again, what was that blue bottled drink that was supposed to make women horney? Niagra I think. They had to of done a few mill in their first year, but nothing after that. Anyway, back to the point of this post. Edude, RB wont go direct, you can keep your opinion, but you have no idea about how Red Bull keep their product #1. There have been a lot of drinks that have come out with more caffiene, taste more sodaish, have better this or that, but no one can come close. RB was among the first out here. Spent a lot of money to keep them on peoples minds, and have to big of a following to just go away. No other drink has done what RB has done, its amazing.

[Energydude]

Ron that is not what I said at all. I said that I feel RB will peak in 2004 and I see leveling in 2005. That.... is what I said. Yes, I could be wrong.... we shall see.

This is an open forum and you can agree or disagree all you want, that is why this sometimes wonderful board is here.

750k number that was mentioned is what I do in sales on SumPoosie. What the company does as a whole I have no idea.

PLEASE READ BELOW IT CONTAINS IMPORTANT INFORMATION ABOUT A NEW PRODUCT COMING TO MARKET.

This new product is:

Going to come in a very small container

It is going to look bad

It is going to smell bad

It is going to taste really bad

It is going to cost 10 times more than Coke or Pepsi

And if you drink too much of it you are going to get the shakes and a horrible stomach ache.


The Product is called......... RB

Who would have thought an aid to drinking more would be so important.