RB marketing vs all the others

[pdxbevman]

As I read the posts all seem to agree that there is a glut of energy drinks available. In your opinion, why is it that no one can take on RB to capture a strong #2 selling energy drink. I see many try but none really succeed in being a dominate contender. It seems they come out strong than just fade. Any ideas?

[bigbottom]

There's plenty of reasons why. But the real story should be how to take this category beyond RB. For most entrepreneurs its easy to put it in the same package similar formula and hope they get distribution. Well, the truth is most if not all distributors have a DC full of the junk and are just waiting for someone or something inventive to come along. Not much new has sparked the craze quite the way RB did in quite some time. The only way to make it happen it to evolve the category into other realms of beverages I believe.

[Energydude]

Well..... have you heard nothing I have said?
Many distributors are trying to compete with RB with products that are too simular to RB.

Folks let me wake you up a bit....RB IS NOT A GOOD PRODUCT ... NOT FROM TASTE, LOOKS OR SMELL!

SumPoosie has done so well against RB because it is so different. The glass bottle and real ingredients scream quality and the taste and look is far better than anything on the market.

If you want to compete and win against RB right now the only thing that does is SumPoosie !!!!

If your sales people can't sell SumPoosie in a bar...... time to find new salespeople!

[toby1]

wow!!
SP is really competing with RB.

WITH THAT "less than 1% market share".

Im sure that RB is putting together a team to counter this explosive drink hitting the market by storm!

I mean come on...SP is in Spencers and sex shops around the country collecting dust.

RB is kicking themselves in the A$$ for not penitrating this untapped market!

Way to go eDUD! congrats on your .8% of the marketshare!

[pdxbevman]

I can't see SP becoming mainstream, as no retailer in his right mind would allow that in their coolers. So, that being said, the only market for SP is bars and novelty shops. I'd be more interested in finding something to add to the mainstream energy category. Every beverage out there has competition, real competition, except the energy drink category. Whats up with that?

[Coke04]

I'm sure that RB is putting together a team to counter this explosive drink hitting the market by storm!

LMAO

[Ron Swedelson]

Rockstar has held on to #2, but with about 1/3 of RB's volume in the US (they are not worldwide like RB). It does go with marketing and quality. RB has teams devoted to just educating the customers on what RB is. They dont just hand out samples, they explain what the drink is and does. They make sure they are seen and known. And put on full blitzes when they enter a market and spare no money on advertising on TV and radio and events. A drink like SP will never get close to that point. It may look better, and taste better, and open up more conversation, but there is no way to market that mainstream to compete. Even Adrenaline Rush and AMP, they only have a very small percentage of the market. A company has to devote time and money to make their drink work and not come off as a me too. RB came out first and with a big bang. Rockstar brought it to a new level with the 16 oz can. That is why RB and RS are #1 and #2

[Energydude]

I have distributed products for many years and never has any product been as easy and has made me as much money as SumPoosie. People are looking for something new... RB is tired and SumPoosie is unique.

A great product with great Bottle Models.... what more could you ask for?

[pdxbevman]

EDUDE, what other brands do you distribute or are you exclusive to Thinkpink/SP?

[bigbottom]

Blah! Blah! Blah! You have been on this soap box for sometime now and yes I have read most of the words you have said, but after a while they all sound like a broken record and it is all garbage. You are saying you are different, you are saying you are this and you are that! Get a life or get on with something meaningful. SP will not succeed in the main stream network other than being a niche player for the same reason whoopass did not and Jones had major money, distribution and infrastructure behind it and that is it is offensive in everyday placements. So stick to your titty bars and shut the hell up. Post on all the porn sites if you really want some business. Americans love porn. In the quite depths of there own home and in secluded clubs where no one knows their name. Change your strategy and you may have something but main stream it is not.