I get them monthly for my vast area and would post but I would not want to upset Eking. Okay, No Fear gives us a hell of a run, but hitting bottom? Man, not even close. And this obviously does not even touch the bar and restaurant industry where Red Bull overwhelmingly dominates.
By the way, Eking...not starting a beef or anything. It's just you said "just as long as Red Bull is hitting Bottom" in your post and I thought I'd make the point that...ah, screw it. You get the picture.
Fruity what I am saying is that dont expect Red Bull to always be where it is. One of these days it will hit #2 then 3 and so on. Just look at where RC Cola is these days, and it use to be a big seller.
No Fear gives you some heat out there...wow...Last numbers I got here is RB @ 59% market share, Rock Star at 23% and No Fear down at abour 1-2%. But I know CA is a crazy RB market, first market were RB was launched in the US and has been growing rapidly since 97.