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Thread: Rockstar & Coke

  1. #1
    Join Date
    Jul 2002
    Location
    Delaware
    Posts
    4,790

    Post

    I'm surprised nobody's mentioned this yet.

    Rockstar has signed with Coke and Coca-Cola Enterprises to have them distribute Rockstar in most of the US (except Northern CA and the Northwest).

  2. #2
    Join Date
    Mar 2005
    Location
    Miami, Florida
    Posts
    28

    Post

    Yeah what a move. That Russ is one smart cookie!

  3. #3
    Join Date
    Jun 2000
    Location
    San Ramon, Ca, USA
    Posts
    1,549

    Post

    I heard about that, but not in Nor. Cal? Does the 7-up distr. have to tight of a contract or something. 7-up sucks out here, dont know why they didnt give that part of it up.

  4. #4
    Join Date
    Oct 2004
    Location
    Orlando, Florida
    Posts
    82

    Post

    Well, this will certainly make the On Premise market a little more interetsting. What do you think will happen to the slow-moving Full Throttle (now that Coke has a runner on its hands) and will it (or can it) become a soda gun juggernaught?

  5. #5
    World Beverage Guest

    Post

    Coke could have had their hands on this 15 months ago but they went w/ EAS. It won't be long before Monster moves away from 7up.

  6. #6
    Join Date
    Mar 2005
    Location
    Cali
    Posts
    28

    Post

    But where would Monster go? Can't be Pepsi or Coke.

  7. #7
    Join Date
    Nov 2004
    Posts
    18

    Post

    World Bev:
    When you say Coke went with EAS, do you mean the Sport Nutrition Company?

  8. #8
    Join Date
    Nov 2004
    Posts
    18

    Post

    What happens to the existing distribution network? In No Calif, RockStar has multiple distributors. Does Coke get Rockstar exclusively?

  9. #9
    Join Date
    Jul 2002
    Location
    Delaware
    Posts
    4,790

    Post

    In the Western strongholds (No Cal, Northwest), distribution will stay the same. CCE will pick up the brand elsewhere. Not sure if other Coke bottlers will be getting it as well, though. I do know that Coke Consolidated already distributes it in some areas.

  10. #10
    World Beverage Guest

    Post

    Yes,the Sport Nutrition Company had an energy drink on the market for several years before Coke dist. I think it was called pirrana?

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