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  1. #1
    Join Date
    Nov 2002
    Location
    East Coast
    Posts
    32

    Post

    Just interested in finding out how RB sales are in 05 vs 04 in some of their mature US markets. Depending on where you are in the Northeast, they seem to be trending at a 40-70% growth curve vs last year. Most territories up here have only had the product for 5-6 years now.

    What are the growth rates in some of the other regions in the US (in particular CA who has had RB the longest)? Are they trending at such a brisk clip, or are they starting to slow down as the brand matures? Can we expect such agressive growth rates to continue through the next 2-3 years in the newer markets (like the northeast), or will they start to slow down to something less than a double digit rate?

  2. #2
    Join Date
    Jun 2000
    Location
    San Ramon, Ca, USA
    Posts
    1,549

    Post

    Out here in the East Bay Area, our numbers are up about 40-45%. Still growing very strong.

  3. #3
    Join Date
    Sep 2002
    Location
    Cleveland
    Posts
    160

    Post

    I have gotten some details from friends and they are slightly ahead of last year but 40 or 50% numbers are not there. They are up around 10%.

  4. #4
    Join Date
    Aug 2004
    Location
    Cincinnati
    Posts
    28

    Post

    Damon you need to be corrected in the mideast region the numbers do show the growth between 40 and 50 percent. You can take that to the bank!!!! Now what percent is SP off?????

  5. #5
    Join Date
    Sep 2002
    Location
    Cleveland
    Posts
    160

    Post

    Dream on boys !!!

  6. #6
    Join Date
    Jun 2000
    Location
    San Ramon, Ca, USA
    Posts
    1,549

    Post

    dream about what?

  7. #7
    Join Date
    May 2005
    Location
    West Virginia
    Posts
    151

    Post

    I think Damon is hinting sales are not increasing that quickly...

  8. #8
    Join Date
    Jun 2005
    Location
    New York
    Posts
    4

    Post

    Can anyone comment on why Hansen seems to be experience growth rates of 70%? Are they taking market share? I would imagine that coke with full throatle will begin to compete hard in the 16oz size - is that happening? Thanks

  9. #9
    Join Date
    Jul 2001
    Location
    east lansing, michigan
    Posts
    1,558

    Post

    i just pulled a red bull rack and put my stuff up in its place. it felt great.

    the red bull guys sell in all their stuff with their flash, their hair gel and their nasty mob-like demeanor and then take down all of our beer and FMB racks. then they don't merchandise it, it gets shopped, dust collects and customers leave junk on it. then i pull it, and i feel great.
    woot woot

  10. #10
    Join Date
    Jun 2005
    Location
    The Netherlands
    Posts
    46

    Post

    What did you put in its place [img]smile.gif[/img]

    p.s. I have no love for Red Bull either, they seem to operate more and more like that other big company called Microsoft...
    My kingdom for a can of <a href=\"http://www.gotfuturama.com/Information/Encyc-66-Slurm/\" target=\"_blank\">slurm</a>!

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