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  1. #1
    Join Date
    May 2003
    Location
    Southern US
    Posts
    86

    Post

    I tried OCC Energy drink the other day and I have to say it was a disappointment. Why do these companys continue to put products on the market that taste just like someone else's drink. This one tasted just like so many of the other knock-offs that are out there. I'm sure the name will get some people to try it but I can't see many people becoming repeat buyers for this product. I wonder how long this one will be on the market?

  2. #2
    Join Date
    Nov 2000
    Location
    DFW, TEXAS
    Posts
    589

    Post

    Very disappointing. Who was in charge of this project anyway....Mikey?

    You would think that a company like OCC that prides itself on being "custom" and "innovative" would have demanded a better product/package from their branding partner.
    banned

  3. #3
    Join Date
    May 2005
    Location
    Chicago,IL
    Posts
    4,552

    Post

    My two cents.

    When Paul Sr gets wind of the use of his trade mark name OCC (Orange County Choppers) your company will get his legal size 12 boot up your proverbial A$S.

    OCC prides itself on making the best choppers. They are very selective which national companies they associate with,quality begets quality. I doubt some energy drink "wana-be" meets their high standards.

    [ 06-28-2005, 09:35 AM: Message edited by: Mr Zabe ]

  4. #4
    Join Date
    Jun 2005
    Location
    The Netherlands
    Posts
    46

    Post

    Personally I find this whole "brand stretching" a bit stupid! Sure, they make nice bikes... but why would I want an energy drink with their name on it?

    The only reason I buy something is the taste, sure... they'll sell some cans, but I doubt customers will pay for another Red Bull rip-off.

    [ 06-28-2005, 10:00 AM: Message edited by: Fry ]
    My kingdom for a can of <a href=\"http://www.gotfuturama.com/Information/Encyc-66-Slurm/\" target=\"_blank\">slurm</a>!

  5. #5
    Join Date
    Apr 2005
    Location
    Arlington & DC
    Posts
    989

    Post

    I see we have some OCC fans here.

    What did it taste like?

    Since you say it was a knock-off of many others, I have to assume it was the infamous bubblegum flavor.

    People need to realize that Red Bull sells because of its marketing, not it's taste. So stop trying to imitate it!

  6. #6
    Join Date
    Nov 2000
    Location
    DFW, TEXAS
    Posts
    589

    Post

    Brand stretching goes way back....Baby Ruth anyone?
    banned

  7. #7
    Join Date
    May 2003
    Location
    Southern US
    Posts
    86

    Post

    Originally posted by SnappleElementsVenom:
    I see we have some OCC fans here.

    What did it taste like?

    Since you say it was a knock-off of many others, I have to assume it was the infamous bubblegum flavor.

    People need to realize that Red Bull sells because of its marketing, not it's taste. So stop trying to imitate it!
    The taste was as you said the infamous bubblegum flavor with a hint of blueberry. The color was a pale blue. The can looked good but it looks more like Full Throttle or No Fear in an 8oz can.

  8. #8
    Join Date
    Jan 2005
    Location
    California
    Posts
    44

    Post

    its not about quality, its about marketing,they make choppers not energy drinks,honestly what company is going to turn away millions of dollars to lend their name to a product,free money,but in the end if the product sucked, they get gragged down too,remember the " west coast choppers" back to school closeout of pencils,notebooks,folders of unsold merchandise for pennies on the dollar,product burnout,its over when you see a 80 year old person tatin it on their behind.

  9. #9
    Join Date
    May 2005
    Location
    Chicago,IL
    Posts
    4,552

    Post

    Not to be rude but I could not understand your last post. If you meant that any company/individual would be foolish not to take a mega pay out and that the quality of said product would not matter?

    If that's what you are saying I beg to differ with you. High profile companies/individuals care a great deal about who markets their image and name.

    They care a great deal. Why? Because the amount of money they could earn from a sponsor could never repair the destruction of their public image from a less than good product or service.

    Goes back to a saying that I have heard so many times. A man's name is the most important thing he trades on.

    [ 06-28-2005, 10:12 PM: Message edited by: Mr Zabe ]

  10. #10
    Join Date
    Jun 2005
    Location
    The Netherlands
    Posts
    46

    Post

    I understand it's all about marketing, but to be honest I think you can only stretch a brand so far... as soon as you go too far people simple don't believe it.

    It's exactly what "Beverage Slinger" said, as soon as you see everyone walking around with some trendy brand it's not trendy anymore and the brand loses it's value.
    My kingdom for a can of <a href=\"http://www.gotfuturama.com/Information/Encyc-66-Slurm/\" target=\"_blank\">slurm</a>!

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