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  1. #1
    Join Date
    Mar 2005
    Location
    Los Angeles, CA
    Posts
    28

    Post

    Did anyone see or taste the alcoholic versions of Rockstar or Monster at the NBWA convention this past week? How does Rockstar plan on distributing this? Southern Wine & Spirits? I know Coke won't do it, and they've burned so many bridges. Are these going to be 16 oz cans?

  2. #2
    Join Date
    Oct 2003
    Location
    CA
    Posts
    212

    Post

    Didn't see Monster at the NBWA show, only Rockstar.

  3. #3
    Join Date
    Nov 2004
    Posts
    18

    Post

    I saw Rockstar at the show. They were only showing the new "Rockstar 21". They obviously are looking at using Beer distributors for this product. Monster was not at the show.

  4. #4
    Join Date
    Jul 2001
    Location
    east lansing, michigan
    Posts
    1,558

    Post

    probably southern wine or glazers for many states. they could also hook up with a certain brewery and go licensed to all of their distributors

    ideas that come to mind are heineken and coors, two breweries that do not have entrants in this category.

    miller packages sparks for mackenzie river/steel reserve

    a-b has bE, tilt

    corona is owned by A-B, 50%.
    woot woot

  5. #5
    Join Date
    Jul 2002
    Location
    Delaware
    Posts
    4,790

    Post

    On a hunch, I typed this in:

    http://www.rockstar21.com/

    They've got pictures of the cans of Rockstar 21 and Rockstar 21 light.

  6. #6
    Join Date
    Jun 2004
    Location
    New York
    Posts
    94

    Post

    Are either of these products out in the market yet?

  7. #7
    Join Date
    Jan 2006
    Location
    Fresno, CA
    Posts
    75

    Post

    link is only to an email,

    How are deals on this scale worked out? rockstar pays the distributor X? Sells the product to distributors?, or based on volume? Is their a standard or all situational?

  8. #8
    Join Date
    Apr 2006
    Location
    Las Vegas NV
    Posts
    1

    Post

    Roskstar 21 has been out in Vegas for about a month and is being distributed bt Southern Wine.

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