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View Poll Results: What things should you avoid doing when starting up a new product ?

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  • What are the things that make or break your product ?

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Results 1 to 7 of 7
  1. #1
    Join Date
    Sep 2004
    Location
    New York
    Posts
    29

    Post

    The market is saturated out there with energy drinks what are the newbies doing to stay around in such a massive competitive arena ?

  2. #2
    Join Date
    Jun 2003
    Posts
    221

    Post

    Most newbies don't stay around. Honestly, the window of opportunity has passed for the smaller, shoe-string budget brands. If you don't have an immense amount of capital and a very solid, dependable distribution network, forget about it. Most new e-drink brands don't get beyond a particular part of the country before they fade away. There are literally hundreds and hundreds of energy drinks in the market and only 4 companies really have any share at all nationally: Red Bull, Coke, Pepsi, and Hansen's.

    The real question to ask yourself is: how little are you prepared to sell before you give up on the category?

  3. #3
    Join Date
    Sep 2004
    Location
    New York
    Posts
    29

    Post

    Thanks for the info Coco Rico interesting point: How little are you prepared to sell before you give up on the category ? I will certainly take this in consideration among other things.

  4. #4
    Join Date
    Jun 2005
    Location
    The Netherlands
    Posts
    46

    Post

    Just out of curiosity, why do you add a poll to every post you make but don't add any answers???

    Poll: What things should you avoid doing when starting up a new product ?

    What are the things that make or break your product?

    Why does so many products end up in energy drink heaven?
    This is a poll:

    Did you have a good day today?
    - yes
    - no

    You don't add more questions in a poll, especially not if they are open questions where numerous answers can be given.

    [ 11-02-2005, 03:40 AM: Message edited by: Fry ]
    My kingdom for a can of <a href=\"http://www.gotfuturama.com/Information/Encyc-66-Slurm/\" target=\"_blank\">slurm</a>!

  5. #5
    Join Date
    Sep 2004
    Location
    New York
    Posts
    29

    Post

    Lets Give this industry the respect it deserves and keep it real and be professional

  6. #6
    Join Date
    Jun 2005
    Location
    The Netherlands
    Posts
    46

    Post

    I am trying to keep it professional, if you don't know what a poll is... don't start one!
    My kingdom for a can of <a href=\"http://www.gotfuturama.com/Information/Encyc-66-Slurm/\" target=\"_blank\">slurm</a>!

  7. #7
    Join Date
    Nov 2005
    Location
    New Hampshire
    Posts
    8

    Post

    The key is to go slow and build a base of business in one area before branching out too quickly. Moving too fast dilutes one's efforts so nothing gets accomplished. This is true in most any product category.

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