Bevboard


Page 1 of 3 123 LastLast
Results 1 to 10 of 23
  1. #1
    Join Date
    Dec 2005
    Location
    Montreal, Canada
    Posts
    241

    Post

    Clubs and bars up here won't touch 16oz energy drinks with a 10ft pole. They would have to sell it way too expensive and customers can't buy enough of them in order for the bar to make a profit.

    8.4oz are the standard for now. Coke is coming out with a 9.1oz Sleek Rockstar for bars/clubs in April. Someone from Rockstar told me this was to compete with Redbull in the club/bar scene. Rockstar up here is just in 16oz and they don't want to bring in the 8.4oz not to be too similar to Red Bull.

    I was wondering how 12oz Sleek and particularly 10.5oz Sleek perform in the US in the bar scene and in general?

  2. #2

    Post

    In US there is little price diffence between the 16oz and the small cans. If the bar does two drinks at the same time they just doubled there profit.

  3. #3
    Join Date
    Jun 2000
    Location
    San Ramon, Ca, USA
    Posts
    1,549

    Post

    Rockstar has been in the slim size can here in the US...and it didnt do anything. I think the best way for rockstar to compete in the bars is simply to go on tap...thats it

  4. #4
    Join Date
    Feb 2006
    Location
    Montreal, Quebec , Canada
    Posts
    23

    Post

    To have energy drinks on tap, you must have a good volume, good equipment and excellent maintenance... there is also the portion control, inventory control .....

    I do not believe that energy drink companies will get involved with product sold on tap ....

    Especially when the biggest marketing tool that most companies have is there cans....

    Energy drink companies in montreal, encourage bars to sell whole cans, for exposure..and portion control, so the price is obviously much higher ....vodka-RB is about 7+ $

  5. #5
    Join Date
    May 2005
    Location
    Chicago,IL
    Posts
    4,552

    Post

    Does that Canadian price of $7 +/- include the hefty food and drink tax?

  6. #6
    Join Date
    Jun 2000
    Location
    San Ramon, Ca, USA
    Posts
    1,549

    Post

    I agree with Breuvage...but if it is Coke, who is already servicing their own lines...it simply makes sence to drop RockStar in BIB.

  7. #7

    Post

    I understand you need a better line for Energy drinks or it will bleed over to other lines.

    Was told by Energy drink BNB rep.

  8. #8
    Join Date
    Feb 2006
    Location
    Montreal, Quebec , Canada
    Posts
    23

    Post

    Yes the price I mentionned includedes all the taxes .....to start our RB is sold 1.99 $ can to the retailer ...suggested retail price is 2.99 $ + Tx = 3.44 $ a can .....so when it comes to bars, they like to have a bev. cost of about 40 % so they sell the can in a bar 5 $ without alc.
    so when I say the price is 7$ + , the majority of the trendy bars in montreal sell a vodka/RB between 8.50 $ - 11 $ a drink, but you get to keep the entire can of RB...what a deal ...

  9. #9
    Join Date
    Feb 2006
    Location
    Montreal, Quebec , Canada
    Posts
    23

    Post

    I agree with Ron, but here in Canada , bar and restaurant owners use portion control systems. Simply a question of our cost on most the beverages, alc. or not , because of all the taxes are much more expensive than in the US, so it is worth the investment to implement portion and inventory control systems ....they do not come cheap, but they pay for themselves within the first year ( stop theft )

    Just a example ....a major bar complexe in Montreal did not have any portion control...they invested in a complete portion and inventory control system for the whole complexe, it cost them 175 000 $, it was paid for in less than 10 months.... Bartenders and bar staff are experts when it comes to stealing from the house, and at 5-8 $ a drink, they can make a interesting revenu on the side .....well those sales are not in the owners pockets ..... I am sorry i am way off track from the initial subject ..... FYI

  10. #10
    Join Date
    Oct 2005
    Location
    Bellmore, NY
    Posts
    206

    Post

    i am currently marketing a few different 16 oz energy drinks to bars and clubs here in NY, and having some success, so i disagree with you, dude.
    JP QuikServ Drinks... Your affordable and innovative drink solution!

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •