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Thread: Monster/AB Deal

  1. #1
    Join Date
    Dec 2005
    Location
    Tracy, Ca
    Posts
    126

    Post

    Any Board Members have an opinion or comment on the Monster/Budwieser Distribution Deal? Will any of you be effected by this transition-postive or negative.

  2. #2
    Join Date
    Feb 2005
    Posts
    54

    Post

    I don't trust Monster, look for AB to have most places.

  3. #3
    Join Date
    Jul 2001
    Location
    east lansing, michigan
    Posts
    1,558

    Post

    haven't heard much.where is this taking place? i know in detroit it is distributed by a miller distributor.

  4. #4
    Join Date
    Jan 2006
    Location
    Southern California
    Posts
    632

    Post

    I know when AB had 180 energy drink...they had that stuff everywhere! AB's strong distribution is probably one of the big reasons this is happening...

  5. #5
    Join Date
    Apr 2006
    Location
    East Coast
    Posts
    18

    Post

    Does AB have access to many accounts that don't carry alcoholic products?

  6. #6
    Join Date
    Jan 2006
    Location
    Southern California
    Posts
    632

    Post

    That's a good question...i.e. WOULD they deliver Hansens products to a c-store that doesn't carry beer???

  7. #7
    Join Date
    Jul 2003
    Posts
    738

    Post

    Here in jersey alcohol and non-alcohol are very separate.
    The vast majority of c-stores don’t have any beer. There are a very few exceptions that may have been grandfathered in.
    180 was very hard to find here because of that. I found a few cans in one c-store and I was in hundreds.

    So in a place like New Jersey giving the brand to a beer house would spell death for the brand on the street level.

    We have no alcohol in supermarkets, c-stores, gas stations only in liquor stores.

  8. #8
    Join Date
    Jul 2001
    Location
    east lansing, michigan
    Posts
    1,558

    Post

    in michigan anyone can purchase a beer license. therefore they can cover all licensed stores, including many party/c-stores. however, would they be willing to go to all of the stores that don't sell beer? prob. not.

  9. #9
    Join Date
    Apr 2006
    Location
    East Coast
    Posts
    18

    Post

    Well that explains it - in states like Michigan you are more likely to see AB wholesalers taking care of Monster. Maybe you'll miss a deli here and there, but that's not a big account.

    In a place like New Jersey, seems like you won't see AB distributing.

    Nice flexibility in this deal. And I think AB will incur some or all of the severance fees, but I'm not positive.

  10. #10
    Join Date
    May 2006
    Location
    Minnesota
    Posts
    2

    Post

    In Minnesota we have 3.2% beer in most c-stores.
    The Minneapolis market has very good distribution in c-store but not in bars. What do you think? Will they pay much to the small rural distributors?

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