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  1. #1
    Join Date
    Jul 2004
    Location
    Jupiter, Florida, United States
    Posts
    1,575

    Post

    http://www.bevnet.com/news/2006/12-0...ibutor_%20.asp

    The article above discusses The RB price increase to its distributors.
    Notice the last line in the article:
    Meanwhile, speculation is rampant that the price jump might be a move to increase Red Bull's bottom line -- thereby adding more value if the company gets put up for sale.

    Do you think this is "just speculation" or a vailed attempt to let people know what the Plans for RB international is?
    Whether you think can or think you can\'t, you\'re probably right!

  2. #2
    Join Date
    May 2005
    Location
    Chicago,IL
    Posts
    4,552

    Post

    Greg,
    I'm to lazy to do the research. How is RB performing with profits and it's balance sheet?

    Not knowing a thing about RB's financial's I would tend to believe the "speculation". Why would RB need to push these increases if it has the lion share of the ED market. From an micro economic view point, raising price will most likely cut into it's demand as there are more substitutes (other EDs) that will do better by selling at a lower price. (Cut into RB's sales/profits.)

    [ 12-07-2006, 09:40 AM: Message edited by: Mr Zabe ]
    Don't worry, be happy. Meher Baba

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