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  1. #1
    Join Date
    Dec 2005
    Location
    NY
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    1,752

    Default diet pepsi MAX... coming soon...

    pepsi will be launching an extra-caffeinated, ginseng-fueled version of diet pepsi this year called "diet pepsi max".

    BevNET.com - New Invigorating Zero-Calorie Cola Hits Shelves This Summer

    it's probably aimed at going after some of coke zero's fanbase.

    so far, i like the packaging.

  2. #2
    Join Date
    Jan 2004
    Location
    Cranston,RI
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    578

    Default

    I honestly think if anything Coke zero is going after Pepsi One's fanbase, but anyways time will tell on how well diet Pepsi MAX will do.

  3. #3
    Join Date
    May 2005
    Location
    Chicago,IL
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    4,552

    Default

    I hope this new brand is priced at the same price point with other soda pops. If not it may suffer from the "Coke C2" price alienation syndrome. (8pks sold at the same price +/- as 12pks)

    IMO a majority of soda pop drinkers shop for taste but are still price sensitive and will buy the lower priced alternative.
    Don't worry, be happy. Meher Baba

  4. #4
    Join Date
    Jan 2002
    Location
    Douglas, WY
    Posts
    1,229

    Default

    I'll be trying it for sure. I see its a aspartame/Ace-K mix, which wasn't that the combo the old Pepsi One used? I never liked the old Pepsi One, but I'm sure this will taste a different -it's an entirely different kind of drink.
    -Andy
    Give me some cane sugar real Pepsi in a glass bottle... and not Throwback!

  5. #5
    Join Date
    Apr 2005
    Location
    Arlington & DC
    Posts
    989

    Default

    I have a hard time believing this...

  6. #6
    Join Date
    Mar 2006
    Location
    Aguascalientes, Ags. Mexico
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    1,707

    Default

    It looks like an american version of Pepsi X but diet...

    That label is much better than the new label of the mexican Pepsi Max... and I see that finally they will release the new bottle...

  7. #7
    Join Date
    Sep 2003
    Location
    New Brunswick, NJ
    Posts
    754

    Default

    This sounds pretty good. I'm not really big on high-caffeine drinks, but since it's using ace-K, perhaps it will taste more like regular Pepsi. I like the label too, and I see that "diet" is written in a different font than usual - wonder if this will translate to the regular Diet Pepsi package.

    Quote Originally Posted by Mr Zabe View Post
    I hope this new brand is priced at the same price point with other soda pops. If not it may suffer from the "Coke C2" price alienation syndrome. (8pks sold at the same price +/- as 12pks)
    I would think that they've learned their lesson after seeing what happened with MDX, but who knows?

  8. #8
    Join Date
    Dec 2005
    Location
    NY
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    Default

    "pepsi max" in other countries is a different formula than "diet pepsi" (i believe it's usually similar to pepsi one); however, this packaging clearly says "diet pepsi max"... so, i'm just guessing that it's using the diet pepsi formula... with added kick.

    as for coke zero going after pepsi one's audience... well, that was probably originally true; but, then pepsi one switched to splenda, which sort of made it competition for DC w/ splenda.

  9. #9
    Join Date
    Dec 2005
    Location
    NY
    Posts
    1,752

    Default

    what will be interesting is to see which performs better... diet coke plus (vitamins & minerals) or diet pepsi max (with more caffeine & ginseng).

    clearly, both are trying to expand their base.

    from the looks of the packaging... i'd guess that diet pepsi max is aimed more at males, and diet coke plus more towards women.

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