Here is some great news about ED's. For all the naysayers sayiong after 10 years it is still a fad I beg to differ.
One thing the report doen't mention is the change in the category by smaller brands coming to market with different approcahes.
Beverage Analysis Report From Food Navigator.COM
Ranked By Total volume:
Soft Drinks: -1%
Bottled Water: +10%
Fruit Beverages: -2.4%
Sports Drinks: +12%
RTD Teas: +26%
Energy Drinks: +50%
RTD Coffee: +10.4%
here si the link: Energy drinks outperform all other beverages, report