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  1. #1
    Join Date
    Mar 2005
    Location
    Philly, PA
    Posts
    250

    Default Gatorade's new label

    So I noticed in the store today that gatorafe is sportin a new label.
    Its clear, has the big gatorade bolt and to the right of the bolt is gatorade, much smaller. No more green background.
    I got a bottle of strawberry kiwi rain, the label looks about the same but the gatorade wordmark is much smaller now (The background was clear on the old rain label)
    I guess you just have to see the lightning bolt and you know what it is.
    No pics yet and gatorades website hasnt updated yet.
    Last edited by PepsiBlue; 03-23-2007 at 09:10 PM.

  2. #2
    Join Date
    May 2005
    Location
    Chicago,IL
    Posts
    4,552

    Default

    I saw the new lable last Saturday.
    I did not really give a good look
    as thankfully I do not medically need to
    drink it. In a month or so I will start
    drinking it ( gots to have my Lemon Lime fix LOL)
    and I will give it a good look see.

    On first glance it does have a nice new look to it.
    Last edited by Mr Zabe; 03-23-2007 at 10:17 PM.
    Don't worry, be happy. Meher Baba

  3. #3
    Join Date
    Mar 2006
    Location
    Aguascalientes, Ags. Mexico
    Posts
    1,707

    Default

    First Pepsi, then Coca-Cola Cherry, now Gatorade, and soon Diet Pepsi, Diet Coke and Coca-Cola Classic...

    Wow! it looks that we're in the new label release season...
    Last edited by Ram0n C0keah0lic; 03-23-2007 at 11:42 PM.

  4. #4
    Join Date
    Mar 2006
    Location
    Aguascalientes, Ags. Mexico
    Posts
    1,707

    Default

    I found the pic of the new label at Flickr...


  5. #5
    Join Date
    Mar 2005
    Location
    Philly, PA
    Posts
    250

    Default

    Ok, I scanned the new label, heres part of the label from the XFactor line.
    Also remember the background is clear, so all the white text blends in on the scan.
    Last edited by PepsiBlue; 04-01-2007 at 01:37 AM.

  6. #6
    Join Date
    Mar 2006
    Location
    Aguascalientes, Ags. Mexico
    Posts
    1,707

    Default

    thanks Pepsi Blue!

    Here in Mexico there's no sign of that new label... in fact it has been released a new label for the Gatorade Fierce line... and the Gatorade logo still appears complete...

  7. #7
    Join Date
    Jul 2002
    Location
    Delaware
    Posts
    4,790

    Default

    And next come the price increases... roughly 6 cents per 32oz bottle.

  8. #8
    Join Date
    Dec 2005
    Location
    NY
    Posts
    1,752

    Default

    i don't think i would've noticed the difference...

  9. #9
    Join Date
    Mar 2006
    Location
    New York
    Posts
    23

    Default

    How does taking the emphasis off the brand name beneficial to the product? I suppose they want people to see the orange lightning bolt before they see the name Gatorade, but I still don't quite understand how this is going to sell more product. Looks okay, though.

  10. #10
    Join Date
    Jul 2002
    Location
    Delaware
    Posts
    4,790

    Default

    By now, they've associated that bolt with the name, though.

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