I like the ingredient profile of Accelerade. I believe, as does CS, that the protein during exercise is beneficial as anit catabolism (muscle), Can help in maintaining hydration, and help with endurance due to critical amino acids warding off muscle fatigue.
It may be a niche market at first but so was RB and Gatorade.
The direction I see today in the C-store category is that they are becoming small Health Food Stores. I know that sounds funny, but look around next time you are in one. There are healthier drinks in the Cold Vault, protein Bars in the aisle and fruit at the check out.
Whether you think can or think you can\'t, you\'re probably right!