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  1. #1
    Join Date
    May 2005
    Location
    Chicago,IL
    Posts
    4,552

    Default NASCAR Coke Zero Marketing

    I was really blown away at the quality and quantity of Coke Zero's promotion
    of the Coca Cola 600. Even after the race it seemed that most of the
    drivers were drinking Coke Zero.

    I thought to myself that this had to have been one of the most
    dynamic marketing presentations of a Coke product. Very cool as a soda pop
    fan to see this or any new brand step up and stand out.
    Last edited by Mr Zabe; 05-27-2007 at 10:54 PM.
    Don't worry, be happy. Meher Baba

  2. #2
    Join Date
    May 2004
    Location
    Kansas City, Mo.
    Posts
    81

    Default

    Quote Originally Posted by Mr Zabe View Post
    I was really blown away at the quality and quantity of Coke Zero's promotion
    of the Coca Cola 600. Even after the race it seemed that most of the
    drivers were drinking Coke Zero.

    I thought to myself that this had to have been one of the most
    dynamic marketing presentations of a Coke product. Very cool as a soda pop
    fan to see this or any new brand step up and stand out.
    Heck Coke got a little promotion on Mello Yello with Kyle Petty being up in the top 5 and mentioning his old Mello Yello car from 10 years ago.

  3. #3
    Join Date
    Dec 2005
    Location
    NY
    Posts
    1,752

    Default

    i didn't watch. were there any coke zero cars?

  4. #4
    Join Date
    May 2004
    Location
    Kansas City, Mo.
    Posts
    81

    Default

    Quote Originally Posted by popologist View Post
    i didn't watch. were there any coke zero cars?
    Kyle Petty drove the Coke Zero car and finished 3rd.

  5. #5
    Join Date
    Dec 1999
    Location
    Steuben County New York State
    Posts
    1,815

    Default

    When Coke introduced C2 in 2004 they had almost one dozen cars with C2 sponsorship during the Pepsi 400 vs Jeff Gordon in the lone Pepsi car.
    Whatcha gonna do mama now that the roast beef is gone?

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