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  1. #1
    Join Date
    Feb 2006
    Location
    Georgia
    Posts
    555

    Default "DOG" Energy Drink?

    Looks like BYB Brands, Inc (sub. of Coca-Cola Bottling Consolidated) has released a new product looks like it's called DOG Energy Drink but each flavor (of 3) has a prefix, here is the main flavor that I tried right after the Coke guy put it in the fridge.



    I'm not a big fan of what they've done with the design of the can, they did better on the Respect drinks and the other drinks they've done.

    ByB Brands, Inc. Distributor and Brand-Owner of Unique and Innovative Beverages.

  2. #2
    Join Date
    Jul 2002
    Location
    Delaware
    Posts
    4,790

    Default

    They really need to hire someone to produce better looking graphics for their BYB products, imho.

  3. #3
    Join Date
    Oct 2003
    Location
    CA
    Posts
    212

    Default

    This is supposed to replace Rockstar? oy vey..

  4. #4
    Join Date
    May 2005
    Location
    Chicago,IL
    Posts
    4,552

    Default

    LMAO
    (I just had to chime in. LOL)
    You both hit the nail on the head.
    Don't worry, be happy. Meher Baba

  5. #5
    Join Date
    Feb 2006
    Location
    Georgia
    Posts
    555

    Default

    No, this is not to replace Rockstar. BooKoo replaced Rockstar and that comes straight from the VP of Sales/Marketing at BooKoo. "DOG" is just another brand from BYB Brands which is setup to be a completely different company.

    For example, BYB Brands sells the "Respect" drinks in other markets such as Coca-Cola United, and Coca-Cola Enterprises.

    and yes, they need better graphics people, the other two products they have have GREAT logos and POS material, but when it comes to this one, I didn't approve. Even the "energy content" label on the back was all miss spaced and looks very un-professional. It wasn't a bad drink though for $1.99.

    I'll update once I get more information from BYB.

  6. #6
    Join Date
    Jan 2006
    Location
    Southern California
    Posts
    632

    Talking

    Quote Originally Posted by amyers View Post
    No, this is not to replace Rockstar. BooKoo replaced Rockstar and that comes straight from the VP of Sales/Marketing at BooKoo. "DOG" is just another brand from BYB Brands which is setup to be a completely different company.

    For example, BYB Brands sells the "Respect" drinks in other markets such as Coca-Cola United, and Coca-Cola Enterprises.

    and yes, they need better graphics people, the other two products they have have GREAT logos and POS material, but when it comes to this one, I didn't approve. Even the "energy content" label on the back was all miss spaced and looks very un-professional. It wasn't a bad drink though for $1.99.

    I'll update once I get more information from BYB.
    Hmm...BooKoo still isn't a great replacement for RockStar. Pepsi carries BooKoo in San Diego, CA and it does not fare well against the competition...

    I think they named this product appropriately...it's going to perform up to its namesake! How does a product like this make it past all of the marketing and business professionals at BYB?

  7. #7
    Join Date
    Feb 2006
    Location
    Georgia
    Posts
    555

    Default

    Quote Originally Posted by CStoreCatMan View Post
    Hmm...BooKoo still isn't a great replacement for RockStar. Pepsi carries BooKoo in San Diego, CA and it does not fare well against the competition...

    I think they named this product appropriately...it's going to perform up to its namesake! How does a product like this make it past all of the marketing and business professionals at BYB?
    Who knows why it's got such a bad design, maybe they were in a rush to pick it up and get it out. I don't know. I personally don't like Rockstar and love the BooKoo brand, it may not be a great replacement, but all I can say for CCBCC territory is hurry to your local over-stocked gas station and grab what you can.

    On the other hand, I would agree that it's not selling to well, a local Shell station still has some cases left over from when RC was their BooKoo distro, oh well. I enjoy it.

  8. #8
    Join Date
    Oct 2003
    Location
    CA
    Posts
    212

    Default

    Consolidated is a very good beverage distributor but they do not understand the energy category in my opnion.

    There are only a select few brands that sell well consistently and have the national chain authorizations to back them up (CVS/KROGER/PANTRY/ etc.)...Maybe 4-5 brands max with substantial selling power.

    While it is very tempting to take in a me too brand with a low cost of goods (bookoo), or invent your own product (DOG), it is always more wise to pay for quality or "best of breed" over the long term.

  9. #9
    Join Date
    Feb 2006
    Location
    Georgia
    Posts
    555

    Default

    I have more POS material, will post later.

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