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  1. #1
    Join Date
    May 2006
    Location
    Ohio
    Posts
    178

    Default Flavored bottled water

    Why doesn't Nestle(ice Mountain,Deer Park,Zephyrhills etc)or other
    bottled water companies offer flavored water.The only ones are
    Desani(coca cola brand) Aquafina(pepsi brand) and then there is
    Propel which is a gatorade brand.

    Doug

  2. #2
    Join Date
    Oct 2003
    Posts
    176

    Default

    Quote Originally Posted by doulasc View Post
    Why doesn't Nestle(ice Mountain,Deer Park,Zephyrhills etc)or other
    bottled water companies offer flavored water.The only ones are
    Desani(coca cola brand) Aquafina(pepsi brand) and then there is
    Propel which is a gatorade brand.

    Doug
    Not only do many offer flavored waters, but now they offer vitamin enriched waters, along with several companies now offering tea's in multipacks... Many places might not yet carry it because they are trying to figure out how to address space allocation in stores and where to place them along with who's they will carry... plus stores just don't like doing resets with everyone coming out with new items every day practically. (most places seem to have set planograms you don't just slot it in as you come up with new items, things have to go and fee's have to be paid to get them in, and really where are they gonna put it with things overstuffed already?)

  3. #3
    Join Date
    May 2005
    Location
    Chicago,IL
    Posts
    4,552

    Default

    Demand at the retail level will usually negate existing planograms.
    IMHO.....Flavored water is not in high demand. At least in my limited
    experience at grocery and a mega grocery stores; cases of water
    (spring and purified) are flying out the stores. Propel does well too.
    Other flavored waters IMO do not seem to do that much.

    Granted this is just my limited experience.
    Don't worry, be happy. Meher Baba

  4. #4
    Join Date
    Jul 2002
    Location
    Delaware
    Posts
    4,790

    Default

    The solution is to then take away space from shrinking categories and reallocate it to the growing water category.

    Nestle does have flavored waters, a whole line of them, in fact. They even have some green tea waters.

    New Flavors, EcoShape and Green Tea Refreshers

    Coke and Pepsi also have lines of flavored waters.

    Some c-store chains also have their own private label versions, I know Wawa does around here.

    Wallyworld also sells a ton of their flavored waters - though they are carbonated. And most grocery store chains carry at least some form of them as well, in 1 liter bottles, mostly.

  5. #5
    Join Date
    Jul 2002
    Location
    Delaware
    Posts
    4,790

    Default

    Propel isn't really a flavored water, it's more like a low-calorie sports drink. Coke's answer to that product is Powerade Option.

  6. #6
    Join Date
    May 2007
    Location
    Kemah, Texas
    Posts
    538

    Default fruit 2 0

    Picked up some fruit 2 0 just this week.
    Fruit 2 0

    It's flavored and enhanced. I went with the energy raspberry flavored with B vitamins and caffeine(of course)
    banned

  7. #7
    Join Date
    Oct 2006
    Location
    Vienna, VA
    Posts
    127

    Default

    Quote Originally Posted by fusion View Post
    Propel isn't really a flavored water, it's more like a low-calorie sports drink. Coke's answer to that product is Powerade Option.
    I'd say 10 calories a serving puts it right at the cusp between flavored water and low-calorie sports drink. It really doesn't offer enough electrolytes to (IMO) be truly considered a sports drink.

    I think you'll see more and more space being devoted to waters (bottled and flavored) since it's one of the few areas of soft drink sales that's actually growing.

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