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  1. #1
    Join Date
    Apr 2006
    Location
    East Coast
    Posts
    18

    Default Coffee flavored ED's

    First there were juice flavored ED's ... is coffee next? Thoughts?

  2. #2
    Join Date
    Jul 2002
    Location
    Delaware
    Posts
    4,790

    Default

    Already been done. Java Monster.

  3. #3
    Join Date
    Dec 2005
    Location
    Nova Scotia
    Posts
    324

    Default

    Plus Frappio has been around for a lot longer than Monster's Java.

  4. #4
    Join Date
    Apr 2006
    Location
    East Coast
    Posts
    18

    Default

    I wasn't clear... juice became big among the big energy players over the past 1 1/2 years.... will coffee become big too? Who wants to weigh in...

  5. #5
    Join Date
    Dec 2005
    Location
    Montreal, Canada
    Posts
    241

    Default

    Just bumping a very interesting question.

  6. #6
    Join Date
    Oct 2006
    Location
    AZ
    Posts
    245

    Default

    We have all seen that energy is able to cross many categories. Energy has crossed everything from CSD to juice to water. What American consumers believe to be energy has been in and used in coffee brands since dirt has been around, just no other company have ever listed the word "energy" on the bottle/can until Monster. Other companies have added other ingredients to increase the energy levels while some just add a bunch more caffeine (starbucks) and we wonder why people wait for 20min just to get a $6 cup of coffee. What if Starbucks launched an energy coffee??? Let’s hope not…


    That just goes to show how important it is to use the right words when branding with-in the categories.
    CJ <br />Business relations

  7. #7

    Default

    Starbucks has some, Frappio has also been around for awhile not it looks like Monster is jumping on the band wagon with their Java Monsters. I tried the big black, was ok.

  8. #8
    Join Date
    Mar 2006
    Location
    San Francisco
    Posts
    124

    Default

    Don't think it'll be as big as juice since coffee already provides a bit of a kick. Juice appeals to soda drinkers but gives a kick and makes a better mixer.

  9. #9

    Default mmmm

    i hate coffee but monster java is fantastic.
    -www.myspace.com/littlegarr

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