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  1. #1
    Join Date
    Jul 2004
    Jupiter, Florida, United States

    Default Permanent Badge Pricing

    For the marketing guys.
    What do you thing about permanent badge pricing? I have seen it on Arizona tea and have heard the rational behind it, however, I now see it on the Howling Monkey can and I just can't wrap my head around it.
    I can see the Arizona Tea equation- Tea is Cheap, just a little cheaper than the Aluminum can so margin can be controlled from manufacturer to distributor to retailer. However, the vitamins, extra caffeine, etc. in the Howling Monkey can be a detriment in the long run to the retailer.( as far as cost goes I figure it to be slightly higher than the tea drink) Furthermore, as an "energy cola" I think the consumer will pay more for it, if even just to try it, so profit could be lost on every sale.

    Does permanenet badge pricing hurt/help a brand or product?
    Whether you think can or think you can\'t, you\'re probably right!

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