Bevboard


Page 1 of 6 123 ... LastLast
Results 1 to 10 of 55
  1. #1
    Join Date
    Mar 2004
    Location
    Chicago, IL
    Posts
    352

    Default Red Bull Simply Cola

    You guys probably saw BevNet's recent story about Red Bull launching a soft drink called Red Bull Simply Cola.


    I was sent an anonymous submission yesterday that features the same brochure that BevNet showed in their story. Though the visual quality is pretty poor, I attempted to clean up the images and transcribe the text. You can see all those images/text here.


    Additionally, Austrian financial newspaper WirtschaftsBlatt did a story on the beverage, which of course is not in English. But if you want to check it out, it's found here

    Overall, this is an interesting play for Red Bull. You would have thought they would have gone the route of all the other energy drink brands, i.e. more flavor extensions. This seems like a completely different product, no doubt priced at a premium and banking on the fans of the brand. It also plays heavily off the "natural ingredients" angle, much like we've seen lately with Pepsi Raw and Retro.

    Let's see who will get the first taste!

  2. #2
    Join Date
    Mar 2008
    Posts
    1

    Default

    Very interesting!! Really, I cant wait to try it. How do you think they'll plan the marketing this bad boy?

  3. #3
    Join Date
    Feb 2008
    Location
    Washington, DC area
    Posts
    80

    Default

    Curious what exactly they mean by "natural" on that flyer. How are the ingredients different from regular cola?

  4. #4
    Join Date
    Feb 2008
    Posts
    112

    Default

    Probably going to be a flop... i dont really see this doing anything, the only thing that i can see good for them is the Red Bull name ....This reminds me of the Rockstar Cola that there once was, and we see how well that did

  5. #5

    Default

    looks sexy

  6. #6
    Join Date
    Jul 2004
    Location
    Jupiter, Florida, United States
    Posts
    1,575

    Default

    I don't understand the "Simply Cola" tag and then at the bottom it says that it is Strong and Natural.

    I scanned the article so i didn't catch the essence other than it being a cola, but is this going to be a true Energy cola? Is that what the "Strong" denotes?
    Whether you think can or think you can\'t, you\'re probably right!

  7. #7
    Join Date
    Mar 2008
    Posts
    12

    Default

    i don't see this product being a flop, especially if this is taken on premise.
    captain and "rbc" please.

  8. #8
    Join Date
    Feb 2008
    Location
    Washington, DC area
    Posts
    80

    Default

    Looks like bloggers are eating this up. I read this over at Serious Eats.

  9. #9
    Join Date
    May 2007
    Location
    Kemah, Texas
    Posts
    538

    Default Will rule the bars

    That is where Red Bull is the king. I have yet to see any other energy drink being used in bars and clubs. It sucks that they pretend they don't want you to mix RB with alcohol while laughing all the way to the bank. That said I can see Red Bull cola taking the bars and clubs by storm. I think that is why they went with a cola. So many drinks with cola added in bars.
    banned

  10. #10
    Join Date
    Apr 2006
    Location
    Houston, TX
    Posts
    52

    Default

    I think we are going to see a lot of people ordering a Jack and Red Bull as opposed to a Jack and Coke in the bars. I can't see Red Bull going wrong on this one.

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •