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  1. #1
    Join Date
    Dec 2005
    Location
    NY
    Posts
    1,752

    Question has coke changed the "red" on its packaging?

    i saw a discarded coke bottle (plastic) on the street today and noticed that the red on the label is a different color than it used to be. it's a very deep red now... not the orangey red of a year or so ago.

    now, from what i understand, coca-cola's "red" is trademarked; however, they've definitely changed the hue of their red over the years (if you look at their packaging over the decades).

    do they have different trademarked reds? can someone clear this up?

    (note: i like the new red better. it's a very powerful red.)

  2. #2
    Join Date
    Oct 2005
    Location
    Charleston, SC
    Posts
    57

    Default

    From what I understand, can printing technology finally advanced to the point that they are more successfully able to reproduce "Coke Red" on cans now. I so wish I could find the interview with the art director who was able to help push the new design through.

    How this relates to bottles, I'm not sure.

    But I agree - the red is definitely more vibrant. Which I think is more a result of printing technology advances rather than a change in hue.

  3. #3
    Join Date
    Jan 2004
    Location
    Cranston,RI
    Posts
    578

    Default

    The previous Coke logo was darker red and it made the can appear to be more shiny than usual.

    I noticed more of a change on the gold on Caffeine Free graphics though, right now it is light gold, it was darker about 5 years ago. Overall most people don't notice though.
    Last edited by XLS_04; 04-07-2008 at 01:50 AM.

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