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  1. #1
    Join Date
    Dec 1999
    Location
    Steuben County New York State
    Posts
    1,815

    Default Dale Earnahrdt Jr and AMP

    Have sales gone up because of the sponsorship?
    Whatcha gonna do mama now that the roast beef is gone?

  2. #2
    Join Date
    Jan 2008
    Location
    Hampton Roads, VA
    Posts
    644

    Default

    Dont know specifics but an educated guess would say affirmative.

  3. #3
    Join Date
    Dec 1999
    Location
    Steuben County New York State
    Posts
    1,815

    Default

    This week is the first I'm seeing AMP displays. I notice there are 4 limited edition cans. Before this week most Dale Jr AMP POS material was placed with Mountain Dew displays.
    Whatcha gonna do mama now that the roast beef is gone?

  4. #4
    Join Date
    May 2005
    Location
    Chicago,IL
    Posts
    4,552

    Thumbs down

    Sorta on the subject.
    I saw a rather skanky TV add for AMP on MTV.
    It showed several gals and guys rolling out of bed after
    a one night stand. Then it showed them half dressed and
    looking tired, grabbing an AMP and walking down a street
    getting energized.

    What a nasty add.
    Don't worry, be happy. Meher Baba

  5. #5
    Join Date
    Apr 2008
    Posts
    3

    Default

    I work for a NASCAR developmnt team in the Camping World East series and have spoken to the marketing people at AMP, they said their sales have increased tremondously due to their sponsorship of JR. They are going to send the numbers to NASCAR when they get them.. and I will post.

  6. #6
    Join Date
    Jun 2007
    Location
    Rockford, IL
    Posts
    173

    Default

    Hold on let me ask him.

    Hey Dale! Have sale....OMG! Dale...turn left! turn left!!

    oh...the humanity....Dale made a right and crashed.

    I'll have to get back to you guys.

  7. #7
    Join Date
    Jul 2002
    Location
    Delaware
    Posts
    4,790

    Default

    I don't see a lot of people buying Amp, but I sure do see a lot of people wearing Amp/Dale Jr t-shirts, hats, and other merchandise.

  8. #8
    Join Date
    Jan 2008
    Location
    Hampton Roads, VA
    Posts
    644

    Default

    Yeah he is a big merchandise seller but AMP overall sales have increased due to his sponsorship.

  9. #9
    Join Date
    Mar 2001
    Location
    Ok
    Posts
    1,032

    Default

    Has sales on regular old amp, overdrive and SF increased in your neck of the woods or are your numbers showing increase including the 3 new ones? Around my parts the shelf space has dramatically increased but I really haven't noticed much if any increase in case volume, then again my routes main demographic is hispanic and most hispanics do not touch mountain dew anything. It kind of makes me wonder if there is a not so nice slang meaning to the hispanic translation of mountain dew??
    If what you did yesterday still looks big, you haven't done much today.

  10. #10
    Join Date
    Jan 2008
    Location
    Hampton Roads, VA
    Posts
    644

    Default

    haha well the new flavors are a hit to say the least..but I just got a new bigger route so we will see. Amp regular still outsells them tho.

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