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Thread: Beverage Theft?

  1. #1
    Join Date
    May 2006

    Default Beverage Theft?

    I'm in the loss prevention field, however, I am stumped by the recent high-dollar thefts of Red Bull. Is there a market out there for Red Bull, or am I missing something. Seems like a strange thing to steal, but I've seen alot of strange things in my line of work. The Red Bull thing, however, just really has me scratching my head. I just read about a $1000 Jones Soda Loganberry heist. What gives?
    Gummi Cola...the best candy ever. Soda and candy in one hit.

  2. #2
    Join Date
    Jul 2004
    Jupiter, Florida, United States


    RB is an easy sell. It can be sold in numerous places other than the C-store or Market.
    If you paid zilch for it you would practically be giving it away at 12 per case. Maybe a bit more. Independents (C-STORES)are easy to sell RB to in this manner. Just cash and no invoice. They would love to be making that margin on that product day in and day out.
    Whether you think can or think you can\'t, you\'re probably right!

  3. #3
    Join Date
    Mar 2007
    Minneapolis, MN


    I believe the main reason was because a while back someone stole a 53 foot trailer full of over $100,000 worth of Red Bull.

    more than likey they wrote it off, therefore making it look like the product is stolen alot more than others?

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