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  1. #1
    Join Date
    Sep 2008
    Posts
    1

    Lightbulb Ad Student: Energy Drink Survey

    1. Other than providing energy, what is your main reason for drinking energy drinks?

    2. How often do you consume energy drinks?

    3. What is your preferred brand and why do you choose it?

    4. A/S/L?

    5. Would you drink a coffee flavored energy drink?
    Last edited by fryfry; 09-13-2008 at 10:36 PM. Reason: addition

  2. #2
    Join Date
    Oct 2005
    Location
    Muskogee, Oklahoma, United States
    Posts
    290

    Default

    1. Taste

    2. 1-2 cans a week

    3. Crunk Energy Drink, but I don't know why

    4. 21/M/Okla.

    5. Yes, sometimes
    Last edited by BluejacketT; 09-16-2008 at 01:22 AM.

  3. #3

    Default

    1: Caffeine addiction

    2: 1 or 2 a day

    3: Rip It Lime Wreaker

    4: 15/m/Me

  4. #4
    Join Date
    Sep 2008
    Location
    Michigan
    Posts
    2

    Default

    1. To feed addiction, to get a buzz.

    2. 1-5 a week (depends on the week).

    3. Jolt Blue, mostly for nostalgia. However it tastes great and gives a good kick.

    4. 20.f.MI

    +

  5. #5
    Join Date
    Jun 2005
    Location
    Chicago
    Posts
    29

    Default

    1. taste

    2. maybe 4-5 times a week. Sometimes more, sometimes less. Depends on sleep and stress level.

    3. Sugar Free Rock Star is my crack of choice. The new Venom relaunch is a close second. If they came out with a 4-pack, they might overtake the Rock Star with me.

    4. 35/male/Chicago

    5. I do drink the Starbucks doubleshot brand coffee ED from time to time. However, I honestly prefer their recently discontinued "Italian Roast" canned iced coffee to the doubleshot energy stuff. To me, if I want iced coffee, I'll drink iced coffee. If I want Taurine/Ginseng/etc., I'll drink an energy drink. It's my own personal bias.
    Always remember: "Goatse Loves You"

  6. #6
    Join Date
    Jul 2004
    Location
    Jupiter, Florida, United States
    Posts
    1,575

    Default

    Quote Originally Posted by fryfry View Post
    1. Other than providing energy, what is your main reason for drinking energy drinks?

    2. How often do you consume energy drinks?

    3. What is your preferred brand and why do you choose it?

    4. A/S/L?

    5. Would you drink a coffee flavored energy drink?

    As an advertising student you must realize and understand your product before you start advertising it. An energy drink falls in the "Funtional Drink Category. There is no real secret as to why an individual drinks an energy drink. Now if you prefaced you question like " Why do you drink the specific energy drink you do?" you will probably get better answers that can be molded into a better marketing campaign. This should be your first question, not your third.
    Garner more info by asking what flavors do you like and why do you like them. By asking if someone would drink a coffee flavored drink you steer their answer to a "Yes" or a "No" statement with little room for more incite.
    Whether you think can or think you can\'t, you\'re probably right!

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