Bevboard


Page 1 of 3 123 LastLast
Results 1 to 10 of 23
  1. #1
    Join Date
    Dec 2005
    Location
    NY
    Posts
    1,752

    Smile coke zero at 1.5% market share...

    according to this article, coke zero has 1.5% market share in the US (as of July 2008). that should be enough to finally get it into the Top Ten sodas list this year.

    here's a clip from the story:

    Since its launch in 2005, volume for Coke Zero continues to
    accelerate. Among 350 sparkling beverage brands launched since 2001,
    Coke Zero is one of only six to surpass 1% market share, and the only
    one to maintain it - with a current share of 1.5%. By using
    irreverent, humorous communication and delivering Real Coke Taste and
    Zero Calories, Coke Zero has established a strong connection with
    young adult males and achieved the highest trial of any recently
    launched Coca-Cola North America brand.

    It's Free Coke Zero for Fans Across U.S. If One of 13 NASCAR(R) Drivers Wins Inaugural... | Reuters

  2. #2
    Join Date
    Jul 2002
    Location
    Delaware
    Posts
    4,790

    Default

    Coke Zero will be rolling out a new marketing campaign soon, tying in with the new James Bond movie.

    Coke Zero targets 007 fans | ajc.com


  3. #3
    Join Date
    Dec 2005
    Location
    NY
    Posts
    1,752

    Thumbs up

    thanks. i heard about the new james bond promotion. maybe that will grab it a little more market share.

    last year, the lowest members of the Top Ten sodas had 1.6% market share, so coke zero has to gain a little bit more. from what i heard, it has been growing at about 30% this year.

  4. #4
    Join Date
    Jan 2008
    Location
    Kokomo IN
    Posts
    70

    Default

    Yet most of the fast food industry is still dragging their feet when it comes to offering CZ. Wake up McDonald's!

  5. #5
    Join Date
    Dec 2005
    Location
    NY
    Posts
    1,752

    Smile

    Quote Originally Posted by Pixel View Post
    Yet most of the fast food industry is still dragging their feet when it comes to offering CZ. Wake up McDonald's!
    good point. i mean, is there ANY other product in the soft drink industry that's growing at 30%? and, yet... you can only find it in the supermarket.

    i think it has more to do with coke not wanting coke zero to eat diet coke's lunch. diet coke is very close to passing pepsi as the #2 soft drink (probably just another year or two)... so that might be the reason.

  6. #6
    Join Date
    Oct 2005
    Location
    Charleston, SC
    Posts
    57

    Default

    Zero seems to be catching on in the fountains. Wendy's, Zaxby's, Chick-Fil-A and Outback Steakhouse come to mind off the top of my head. I suppose the biggest coup will be when McDonald's beings to offer it (which they may already. I just never go there).

  7. #7
    Join Date
    Sep 2003
    Location
    New Brunswick, NJ
    Posts
    754

    Default

    The popcorn bags at the AMC movie theater I went to today were advertising Coke Zero "coming soon to a theater near you".

  8. #8
    Join Date
    Jan 2008
    Location
    Kokomo IN
    Posts
    70

    Default

    Quote Originally Posted by Swifty View Post
    Zero seems to be catching on in the fountains. Wendy's, Zaxby's, Chick-Fil-A and Outback Steakhouse come to mind off the top of my head. I suppose the biggest coup will be when McDonald's beings to offer it (which they may already. I just never go there).
    I've still not seen CZ at any Wendy's. Could this be a regional franchisee thing? The corporate website still doesn't show they offer CZ either.

  9. #9
    Join Date
    Sep 2003
    Location
    New Brunswick, NJ
    Posts
    754

    Default

    Yeah, I've seen CZ at Wendy's locations in other areas, but not around me.

  10. #10
    Join Date
    May 2005
    Location
    Chicago,IL
    Posts
    4,552

    Default

    The Wendy's I go to (Chicago) has it and often
    there is some P.O.P. free standing and on the sign board.
    Don't worry, be happy. Meher Baba

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •