coke zero at 1.5% market share...

[popologist]

according to this article, coke zero has 1.5% market share in the US (as of July 2008). that should be enough to finally get it into the Top Ten sodas list this year.

here's a clip from the story:

Since its launch in 2005, volume for Coke Zero continues to
accelerate. Among 350 sparkling beverage brands launched since 2001,
Coke Zero is one of only six to surpass 1% market share, and the only
one to maintain it - with a current share of 1.5%. By using
irreverent, humorous communication and delivering Real Coke Taste and
Zero Calories, Coke Zero has established a strong connection with
young adult males and achieved the highest trial of any recently
launched Coca-Cola North America brand.

It's Free Coke Zero for Fans Across U.S. If One of 13 NASCAR(R) Drivers Wins Inaugural... | Reuters

[fusion]

Coke Zero will be rolling out a new marketing campaign soon, tying in with the new James Bond movie.

Coke Zero targets 007 fans | ajc.com

[popologist]

thanks. i heard about the new james bond promotion. maybe that will grab it a little more market share.

last year, the lowest members of the Top Ten sodas had 1.6% market share, so coke zero has to gain a little bit more. from what i heard, it has been growing at about 30% this year.

[Pixel]

Yet most of the fast food industry is still dragging their feet when it comes to offering CZ. Wake up McDonald's!

[popologist]

Yet most of the fast food industry is still dragging their feet when it comes to offering CZ. Wake up McDonald's!

good point. i mean, is there ANY other product in the soft drink industry that's growing at 30%? and, yet... you can only find it in the supermarket.

i think it has more to do with coke not wanting coke zero to eat diet coke's lunch. diet coke is very close to passing pepsi as the #2 soft drink (probably just another year or two)... so that might be the reason.

[Swifty]

Zero seems to be catching on in the fountains. Wendy's, Zaxby's, Chick-Fil-A and Outback Steakhouse come to mind off the top of my head. I suppose the biggest coup will be when McDonald's beings to offer it (which they may already. I just never go there).

[mjb1124]

The popcorn bags at the AMC movie theater I went to today were advertising Coke Zero "coming soon to a theater near you".

[Pixel]

Zero seems to be catching on in the fountains. Wendy's, Zaxby's, Chick-Fil-A and Outback Steakhouse come to mind off the top of my head. I suppose the biggest coup will be when McDonald's beings to offer it (which they may already. I just never go there).

I've still not seen CZ at any Wendy's. Could this be a regional franchisee thing? The corporate website still doesn't show they offer CZ either.

[mjb1124]

Yeah, I've seen CZ at Wendy's locations in other areas, but not around me.

[Mr Zabe]

The Wendy's I go to (Chicago) has it and often
there is some P.O.P. free standing and on the sign board.