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  1. #1
    Join Date
    May 2007
    Posts
    101

    Default Coming Monday....

    we are the test market for these. Twin pack, shrink wrapped 1.5 liters.
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  2. #2
    Join Date
    Dec 2005
    Location
    NY
    Posts
    1,752

    Question

    what is it?

  3. #3
    Join Date
    May 2005
    Location
    Chicago,IL
    Posts
    4,552

    Default

    Quote Originally Posted by BhamCokeman View Post
    we are the test market for these. Twin pack, shrink wrapped 1.5 liters.
    Very interesting. What is the price point? Will it be the cost of 3 1ltr bottles or will
    there be a "value" price point? Is Coca Cola doing just a test on Coke Classic?

    What are your impressions interms of retail sales?
    Don't worry, be happy. Meher Baba

  4. #4
    Join Date
    May 2007
    Posts
    101

    Default

    The flavors are gonna be Classic, Diet Coke, Coke Zero, and Sprite. Intro retail will be 2.49 for a few months and eventually 2.69, which is pretty much what a 3 liter cost when we dropped them. Sales wise is a mystery. They know it will do well in some areas, and other it will suck. They did spend a million dollars installing a line for this package, so it's here for a while I guess.

  5. #5
    Join Date
    Jul 2002
    Location
    Delaware
    Posts
    4,790

    Default

    It's probably a flexible line that can run a lot of packages, so they're investing for the future. With the price of the standard packages (2L, 12 pack, 20oz) going higher and higher, the bottlers will have to look to new package configurations to continue to be profitable.

  6. #6
    Join Date
    Jun 2007
    Location
    Rockford, IL
    Posts
    173

    Default

    What's the market?

  7. #7
    Join Date
    Feb 2006
    Location
    Georgia
    Posts
    555

    Default

    Quote Originally Posted by meetingpeopleiseasy View Post
    What's the market?
    Birmingham, AL

  8. #8
    Join Date
    Mar 2006
    Location
    Aguascalientes, Ags. Mexico
    Posts
    1,707

    Default

    We have those shrink wrapped packs here, but instead of 1.5 liter bottles they have 2 liter bottles... also there's 4 pack of 600 ml bottles (Coke and Coke Light), 6 pack of 12 oz. cans (Coke, Coke Light, Coke Zero, Fanta, Sprite, Lift, Fresca and Sprite Zero) and 8 pack of 8 oz. cans (Coke, Coke Light and Coke Zero) all of them shrink wrapped

  9. #9
    Join Date
    Jul 2002
    Location
    Delaware
    Posts
    4,790

    Default

    Hey Ramon, post some more pictures if you get a chance!

  10. #10
    Join Date
    Mar 2006
    Location
    Aguascalientes, Ags. Mexico
    Posts
    1,707

    Default

    Quote Originally Posted by fusion View Post
    Hey Ramon, post some more pictures if you get a chance!
    Fusion... here you go! I took them with my cellphone...

    In the first pic appears all the Coke shrink wrapped packs: the ones in the first shelf in the left are the 6-pack of 12 oz. cans and in the right are the 8-pack of 8 oz. cans. in the shelf in the middle are the 4-pack of 600 ml bottles of Coke and Coke Light and in the last shelf are the 2-pack of 2 liter bottles, here's a better view of that pack in the second pic, in the third pic there's 8-pack of 8 oz. cans of Coke and Coke Zero (sorry for the blurryness) and in the fourth pic its a 2-pack of two bottles: one of Coke and another of Fresca, but they're not shrink wrapped, they only have a rubber band.
    Attached Images Attached Images
    Last edited by Ram0n C0keah0lic; 11-02-2008 at 10:51 PM.

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