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Thread: Profit Margin

  1. #1
    Join Date
    Oct 2003
    Location
    CA
    Posts
    212

    Default Profit Margin

    What is the normal profit margin a supplier should expect to make in the enhanced water category?

    I know distributors look to make aprox 25%-30% and retailers want to make about 40% evd. But what is a realistic margin for a supplier?

  2. #2
    Join Date
    Jun 2007
    Location
    Rockford, IL
    Posts
    173

    Default

    I don't know, but profit margin is the name of my new energy drink!

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