Bevboard


Results 1 to 5 of 5
  1. #1
    Join Date
    Sep 2008
    Posts
    13

    Default Whats the best wayto start small?

    I am looking to start my own line of juices.

    What I would like to do, is start real small with just a couple of dozen cases or so and hit the pavement to try to get the product on shelves.

    Is going with a co-pakager or producing your own facility the only to go?

    Im assuming I cant juice in my home (and pasteurize and bottle with smaller units that canbe bought) because there must be regulations for that.

    Is there a way to start real small, or must you have tens of thousands just to even consider it?

    I know it sounds silly, but I have read about Odwalla and Honest Tea and they both - supposedly - started out small like that. Could be a marketing story, too,I guess.

  2. #2
    Join Date
    Jun 2007
    Location
    Rockford, IL
    Posts
    173

    Default

    How about starting with this, pretend I am one of the people you bring your new line of juices to. Tell me why I should care about your juice? What flavors are you going to offer, what are you going to do to stand out in a crowded juice case?

  3. #3
    Join Date
    May 2005
    Location
    Chicago,IL
    Posts
    4,552

    Default

    Just my arm chair thoughts.
    The barriers to entry are to great to compete
    even on the small scale for a bottle juice business.
    There are too may competitors in the market for
    a "ma & pa" start up business. IMHO
    Don't worry, be happy. Meher Baba

  4. #4
    Join Date
    Sep 2008
    Posts
    13

    Default

    I understand the need to make the drink taste good, properly package and market, etc. And, of course, I know there is a lot of competition. I do believe however, that I have a good combination of uniqueness in taste and branding. And, I believe that if I approached stores to put it on their shelves, I could get a trial run from them.

    The problem is, Id like to do just that - a trial run. In order to do that, I would need a handful of cases - lets say less than 100. It would need to be pasteurized and bottled. How can I do this on a small scale? The only options I see are co-packaging wich have minimums far bigger than I want.

  5. #5
    Join Date
    Sep 2008
    Posts
    13

    Default

    "The barriers to entry are to great to compete even on the small scale for a bottle juice business. There are too may competitors in the market for a "ma & pa" start up business"

    Isnt that the same issue for all of the new bottled waters, iced teas, etc?

    Or is juice different for some reason?

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •