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Thread: New Pepsi Logo

  1. #1
    Join Date
    Mar 2004
    Location
    Chicago, IL
    Posts
    352

    Default New Pepsi Logo

    Per the article in BevNET's news section:
    The brand’s blue and red globe trademark will become a series of “smiles,” with the central white band arcing at different angles depending on the product.
    I went ahead and mocked up the logo they had provided in the article against the current globe logo:


    Thoughts on the new logo? Or the general Pepsi rebranding/redesign mentioned in the article?

  2. #2
    Join Date
    Mar 2007
    Location
    Minneapolis, MN
    Posts
    144

    Default

    Doesn't work for me at all. It is totally off base to all other logos ever created since 1950.

    Notice that every logo has the wave in the center of the globe that starts and finishes in the same spot and has for the last 58 years.

    I think they need to play off other ideas and use the Pepsi Logo as it was first designed and work the globe into the background. Just as they have in the past, just with a little of today flare.
    Attached Images Attached Images
    Last edited by Soda-MN-Good; 10-14-2008 at 03:38 PM.

  3. #3
    Join Date
    Jan 2007
    Location
    Simpsonville,South Carolina
    Posts
    40

    Angry

    What have they done!

  4. #4
    Join Date
    Mar 2007
    Location
    Minneapolis, MN
    Posts
    144

    Default

    What's the point of the smile idea anyway? here's my rendition.

    Also, does Pepsi not realize that we live in a society of self conscious people who want gleaming white teeth? From their toothpaste, mouth wash, dental visits, bleaching and everything to get a white smile.

    Is it really smart to have a Cola advertise based on smiles? When it's one of the largest causes of stained teeth?
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    Last edited by Soda-MN-Good; 10-14-2008 at 04:01 PM.

  5. #5
    Join Date
    Jun 2007
    Location
    Rockford, IL
    Posts
    173

    Default

    If I designed the Pepsi logo it would be facing down and vomiting.


    Get it? Cause I don't like Pepsi.

  6. #6
    Join Date
    May 2005
    Location
    Chicago,IL
    Posts
    4,552

    Default

    In the words of Sylvester the Cat......
    " I think I smell a pus$y cat."

    This new logo is nasty.
    This must be a prank.
    The current logo is universal world wide.
    Don't worry, be happy. Meher Baba

  7. #7
    Join Date
    Dec 2006
    Location
    Thomasville, NC
    Posts
    444

  8. #8
    Join Date
    Jan 2002
    Location
    Douglas, WY
    Posts
    1,229

    Default

    "Smiles" ? ? Sorry doesn't work for me at all.
    -Andy
    Give me some cane sugar real Pepsi in a glass bottle... and not Throwback!

  9. #9
    Join Date
    Feb 2008
    Posts
    112

    Default

    looks terrible

  10. #10
    Join Date
    Dec 2005
    Location
    NY
    Posts
    1,752

    Cool

    seems like a mistake. maybe a bit too different from their traditional logo.

    pepsi has one of the most recognizable logos in the world... why make such a radical change?

    i can't say i hate it, but... if you hadn't told me it was the new pepsi logo... i may not have made the connection.

    i doubt it will last very long.

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