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  1. #1
    Join Date
    Mar 2004
    Location
    Chicago, IL
    Posts
    352

    Default Gone with you "Classic"! Coke is just Coke

    As has been speculated for quote some time, Coke is dropping the "Classic" name. From The Atlanta Journal-Constitution:
    Coke to drop ‘Classic’ from label
    Final chapter of New Coke debacle has been written

    By JOE GUY COLLIER
    The Atlanta Journal-Constitution
    Friday, January 30, 2009

    Coca-Cola Co. said Friday it plans to drop the “Classic” tag from its top-selling soda — providing a final chapter to the New Coke debacle.

    Confirming a report in today’s issue of Beverage Digest, the company said “Classic” would be dropped in the first half of the year.

    Coke added Classic to the label in 1985 in the United States as it brought back the original formula. The return to the original formula was triggered by consumer backlash over the introduction of New Coke.
    Full Story

  2. #2
    Join Date
    Mar 2005
    Location
    Philly, PA
    Posts
    250

    Default

    Oh knows! How am I gonna know that its not new coke! lol
    I remmeber this one guy would always ask for "Coca-cola classic"
    I gave him his drink and said "Heres your coke"
    "Coca-cola classic" he said as if to correct me, lmao

  3. #3
    Join Date
    Jan 2004
    Location
    Cranston,RI
    Posts
    578

    Default

    I had mentioned this a few weeks ago about Caffeine Free Coke but I was not informed that regular Coke was dropping the word classic as well. Now that it is made for the public it is official.

    Originally I was told that Caffeine Free Coca-Cola classic was being renamed to Caffeine Free Coke because nobody thought of it as really being linked to new Coke or Coca-Cola classic so there was no need for it.

  4. #4
    Join Date
    May 2005
    Location
    Chicago,IL
    Posts
    4,552

    Post

    Found this in these articles in Chicago's news paper. The first article is pretty
    much what this board has be discussing over the past months.

    http://www.suntimes.com/business/140...020109.article

    Coke cleans up its 'classic' blunder
    Last edited by Mr Zabe; 02-01-2009 at 10:04 PM.
    Don't worry, be happy. Meher Baba

  5. #5
    Join Date
    Feb 2009
    Location
    Chicago, IL
    Posts
    32

    Default

    Is the packaging any different?

  6. #6
    Join Date
    Jan 2004
    Location
    Cranston,RI
    Posts
    578

    Default

    The packaging will be the same. The only difference is the word "classic" will only be near the nutrition facts under the word Coke. The Coca-Cola script will still remain on both sides of the cans and bottles.

  7. #7
    Join Date
    Feb 2007
    Location
    Mendoza-Argentina
    Posts
    4

    Default

    I don't know why coca cola doesn't take out the classic early....
    ¬°Aguante Argentina!

  8. #8
    Join Date
    Dec 2005
    Location
    NY
    Posts
    1,752

    Cool

    wow! it only took them 25 years...

    perhaps they thought now was the perfect time to drop "classic", since everyone is distracted by the new pepsi logo... lol

  9. #9
    Join Date
    Oct 2005
    Location
    Charleston, SC
    Posts
    57

    Default

    This is long overdue. "Classic" doesn't differentiate it from anything.

    So - we're just going to have a plain bright red can with the coca cola script on it?

    This is making my graphic design side tingle a little bit. In a very good way.

  10. #10
    Join Date
    Jan 2004
    Location
    Cranston,RI
    Posts
    578

    Default

    Before the word "classic" was chosen not going to be that name, there were a fw different names considered and two of them made it into test market. Coca-Cola original, and Coca-Cola classic.

    They had cans for Coca-Cola original as well but the cans with the word "classic" was chosen instead. I think they made the right choice at the time.

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