Results 1 to 3 of 3
Thread: Negotiation licensing help
03-19-2009, 12:56 PM #1New Member
- Join Date
- Mar 2009
Negotiation licensing help
Hi, I am a partner in a small technology company. Recently we recieved our global patents in a technology that is perfect for the beverage industry. We do have a licensing attorney handling our most recent negotiation. My question is "What is standard % royalties in the coffee industry or beverage industry? The company wants to give us 1.5% 5 yr royalties and money upfront. We highly disagree and feel 10 - 15 yrs or the life time of the product. They want exclusivity for just a narrow select portion of our technology. So far my research reveals 3% 15yrs as typical? with other set min... This would be a global release. Any assistance would be appreciated...
03-19-2009, 03:49 PM #2
03-23-2009, 01:27 PM #3Member
- Join Date
- Feb 2009
It depends on the investment on both sides and the strength of the patent or trademark. I would say 8% is expected by nationally recognized brands. And they are typically an agreement that does not end as long as the trademark or patent is being used.