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  1. #1
    Join Date
    Mar 2004
    Location
    Chicago, IL
    Posts
    352

    Default Diet Mtn Dew White Flash / Diet Mtn Dew Ultra Violet

    I came across the following while poking around USPTO the other day:


    We've all seen stuff like this before, but what caught my eye was the recent activity:

    Diet Mtn Dew White Flash
    Filing Date: December 2, 2008
    Published for Opposition: February 24, 2009

    Diet Mtn Dew Ultra Violet
    Filing Date: December 2, 2008
    Published for Opposition: March 3, 2009

    Anyone know anything about these titles?

  2. #2
    Join Date
    Mar 2006
    Location
    Aguascalientes, Ags. Mexico
    Posts
    1,707

    Default

    Wow!, I wonder how those flavors will taste ...

  3. #3
    Join Date
    Dec 2005
    Location
    NY
    Posts
    1,752

    Cool

    Quote Originally Posted by Ram0n C0keah0lic View Post
    Wow!, I wonder how those flavors will taste ...
    yeah. those are interesting names. i'm surprised they're applied to "diet" though. does Mtn Dew usually make diet versions of it's flavor extensions?

  4. #4
    Join Date
    Mar 2004
    Location
    Chicago, IL
    Posts
    352

    Default

    Quote Originally Posted by popologist View Post
    yeah. those are interesting names. i'm surprised they're applied to "diet" though. does Mtn Dew usually make diet versions of it's flavor extensions?
    Diet Code Red is the only one currently available. The only thing I can think of is the Pepsi saw the growth in the Diet Mountain Dew brand and perhaps they are targeting that a bit more directly with some special Diet flavors. Other than that, no clue.

  5. #5
    Join Date
    Dec 2005
    Location
    NY
    Posts
    1,752

    Cool

    Quote Originally Posted by Tannerman View Post
    Diet Code Red is the only one currently available. The only thing I can think of is the Pepsi saw the growth in the Diet Mountain Dew brand and perhaps they are targeting that a bit more directly with some special Diet flavors. Other than that, no clue.
    good point. diet mtn dew has been in the top ten soda list for a couple years now. makes sense they'd invest in it.

  6. #6
    Join Date
    Mar 2004
    Location
    Chicago, IL
    Posts
    352

    Default

    The folks at the 'mothership' BevNet picked up the Diet Dew story and did a little more exploring on trademarks

  7. #7
    Join Date
    May 2005
    Location
    Mountain DewVille Washington
    Posts
    570

    Default

    As an exclusive Dt MT dew drinker, this would be great news. I still long for live wire in diet.

  8. #8
    Join Date
    May 2005
    Location
    Mountain DewVille Washington
    Posts
    570

    Default

    I guess this is a dead end. bummer.

  9. #9
    Join Date
    Mar 2001
    Location
    Ok
    Posts
    1,032

    Default

    Actually seen something from a certain large drug store chain (that will remain nameless since it was C onfidential info and i do not need to V i S it the boss about it)
    that was sending back their authorization letters for it to be in all stores. I could not tell you a time frame exactly but the paperwork had all of the upcoming ad activity thru halloween. I would think that this could be a signal that it will be soon, I may be wrong, who knows, I am just a poor dumb pop man.
    If what you did yesterday still looks big, you haven't done much today.

  10. #10

    Default

    Hey saint did it mention non diet versions?

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