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  1. #41
    Join Date
    Jul 2004
    Location
    Jupiter, Florida, United States
    Posts
    1,575

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    To add to JETSETS comments about the strong survive.....The Real Estate available to Energy shots is the most valuable in in retail establishment. The placement of shots in coolers leads to shrinkage so the most common place is by the Check out which has very limited space and more importantly, allows the retailer to charge for placement. With that being said, the retailer will dump a brand that performs marginally for one that performs exceptionally because then the get the proverbial double whammy!
    Whether you think can or think you can\'t, you\'re probably right!

  2. #42
    Join Date
    Jun 2006
    Location
    OR.
    Posts
    263

    Thumbs up

    Quote Originally Posted by greg View Post
    Gentlemen,
    This link tells a different story about Energy Shots and their appeal to a younger crowd.

    Furthermore, I have found several other stories that suggest that the Energy shot catgory is growing stronger and stronger due to the portability, convenience, and overall serving size being easier to get what you need from the product.

    Today Show Video Player
    Thanks Greg, good link

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