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  1. #1
    Join Date
    May 2006
    Location
    Massachusetts
    Posts
    89

    Default New "Vintage" RC Logo

    Has anyone come across this new look for Royal Crown Cola? Is it permanent?
    Someone reported finding a bottle with this new look at Wal-Mart and a NASCAR race team has its car decked out with this logo.

    I have to say this vintage look is an improvement over the current logo.





    Current logo for comparison:


    Vintage RC can with old logo:

  2. #2
    Join Date
    Jan 2002
    Location
    Douglas, WY
    Posts
    1,229

    Thumbs up

    Damn, it's about time they did something like that! looks good to me. I'd hope it's a permanent change. For the longest time their drinkrc .com website was a dead link for me, now I see it goes to Cad-Schwps RC page, but that page hadn't changed in years.

    I see the "crown" is back, although that doesn't really resemble any of the previous crowns they'd used:


    -Andy
    Last edited by Android; 07-03-2009 at 05:45 AM.
    Give me some cane sugar real Pepsi in a glass bottle... and not Throwback!

  3. #3
    Join Date
    Dec 2005
    Location
    NY
    Posts
    1,752

    Cool

    The crown is a nice touch. Who distributes RC these days? Is it Dr Pepper?

  4. #4

    Default permanent

    Yes it is permanent. The CROWN is from early 60's on the NECK.

  5. #5
    Join Date
    Dec 2005
    Location
    NY
    Posts
    1,752

    Cool

    does anyone know the highest market share that RC ever earned in the US? i know it was always a distant third... though i think Diet Rite was a big seller in the early days of the sugar-free market.

  6. #6
    Join Date
    May 2005
    Location
    Chicago,IL
    Posts
    4,552

    Default

    Quote Originally Posted by popologist View Post
    does anyone know the highest market share that RC ever earned in the US? i know it was always a distant third... though i think Diet Rite was a big seller in the early days of the sugar-free market.
    You be would correct. Diet Rite beat down TAB pretty good at least at my house in the 70's.
    Don't worry, be happy. Meher Baba

  7. #7
    Join Date
    Jan 2002
    Location
    Douglas, WY
    Posts
    1,229

    Default

    Quote Originally Posted by The Truth View Post
    Yes it is permanent. The CROWN is from early 60's on the NECK.
    Oh okay cool, I don't know if any of the old RC bottles I have, have that on them, they are not nearby for me to check. I'll have to look and see.
    Give me some cane sugar real Pepsi in a glass bottle... and not Throwback!

  8. #8
    Join Date
    Dec 1999
    Location
    Steuben County New York State
    Posts
    1,815

    Default

    The RC car didi not qualify, engine trouble.
    I see that Royal Crown Cola is again on the label. It's not on the current can.
    Whatcha gonna do mama now that the roast beef is gone?

  9. #9
    Join Date
    Dec 2006
    Location
    Thomasville, NC
    Posts
    444

    Thumbs up

    Not as cool as the old diamond logo, but I like it.

  10. #10
    Join Date
    May 2005
    Location
    Mountain DewVille Washington
    Posts
    570

    Default

    Now if they would bring back the old formula

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