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Thread: Future of RC?

  1. #1
    Join Date
    Mar 2008
    Location
    Tacoma, WA
    Posts
    21

    Default Future of RC?

    With the reorganization of Cadbury Schweppes and Dr.P/7 Up into the Dr. Pepper Snapple Group, it there any future for RC, Cherry RC (MIA), etc. or
    is DPS content with RC's forgotten status?

  2. #2
    Join Date
    Jul 2002
    Location
    Delaware
    Posts
    4,790

    Default

    RC packaging just got a makeover, so I don't think it's going anywhere. It is a neglected brand, though.

    You can see the new graphics at Sunkist Drink Up. Fill Up. which is a website for a contest involving 13 of DPS' flavors (A&W, Sunkist, RC, 7Up).

    Cherry RC is the best HFCS cherry cola out there (sorry, sucrose Cherry Coke is the best damn cherry cola, it's practically addicting). It is hard to find, though. I used to buy it in NJ when I lived there (2L only). And in VA/NC/SC, most of the bottlers are carrying Cheerwine, so they aren't carrying Cherry RC (weird, because one is a cola and one is a cherry soda). RC Evansville IN produces Cherry RC, and it's pretty easy to find in their territories. I don't know about the west coast where you are - never been out there.

  3. #3
    Join Date
    Dec 1999
    Location
    Steuben County New York State
    Posts
    1,815

    Default

    Royal Crown sponsored a NASCAR car a few weeks ago if you remember that post.
    I do agree it is a neglected brand. Does not even have its own website. Don't think I've seen 12 packs in Wegmans for over a year, and single serve is non existant in my part of New York state.
    Whatcha gonna do mama now that the roast beef is gone?

  4. #4
    Join Date
    Nov 2000
    Posts
    312

    Default

    I will never understand why C-S does not compete in the fountain market, in restaurants and in arenas, with a full line, RC-Dr P-7up, and flavors.

  5. #5
    Join Date
    Dec 1999
    Location
    Steuben County New York State
    Posts
    1,815

    Default

    Those flavors used to be in Arbys. Wasn't there a relationship between Arbys and C-S at one time?
    Whatcha gonna do mama now that the roast beef is gone?

  6. #6
    Join Date
    Dec 2006
    Location
    Thomasville, NC
    Posts
    444

    Default

    Arby's (as well as Wendy's now) is owned by a company called Triarc. Triarc used to own Royal Crown (as well as Snapple) before they sold their drink business to C-S.

    The guy behind Triarc, Nelson Peltz, also owns a large chunk of DPSG stock now. I read a few months ago that he had been trying to get a seat on the board at DPSG.

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