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  1. #1
    Join Date
    Jul 2009
    Posts
    7

    Question How much % of Revenue for Walmart?

    Does anyone happen to know how many % of your sale revenue walmart takes off a product you sell there?

  2. #2
    Join Date
    May 2005
    Location
    Chicago,IL
    Posts
    4,552

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    Do you mean the gross margin "mark up"?
    I seem to recall that their average gross margin is around
    5 to 10 percent.
    Don't worry, be happy. Meher Baba

  3. #3
    Join Date
    Nov 2006
    Location
    Missouri
    Posts
    189

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    Each individual product/package has its own margin requirement. Some beverage items are as high as 20+%, some are as low as 4%. Sometimes Walmart will even take a loss to get the traffic. Remember $4.98 Pepsi cubes for Memorial Day. They did that on their own. Zabe is correct however, delivering 9-10% margin will usually keep you in Walmart's good graces.

  4. #4
    Join Date
    Jul 2009
    Posts
    7

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    Well lets say I am selling my product for 1.99. Walmart will take 10-20cents (5-10%)from each purchase to sell at their store?

  5. #5
    Join Date
    May 2005
    Location
    Chicago,IL
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    4,552

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    Quote Originally Posted by evan5 View Post
    Well lets say I am selling my product for 1.99. Walmart will take 10-20cents (5-10%)from each purchase to sell at their store?
    To the best of my knowledge Walmart buys "goods' directly from manufactures. They sell these goods for a profit. Walmart does not allow vendors to sell (rent space for sale) goods for a percentage share of their gross revenues.
    Last edited by Mr Zabe; 09-05-2009 at 07:06 PM.
    Don't worry, be happy. Meher Baba

  6. #6
    Join Date
    Jul 2002
    Location
    Delaware
    Posts
    4,790

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    Correct, Zabe. And they don't charge slotting fees, either (many stores charge a fee per facing to get the product on the shelf.

    Here's a good article.

    Why Wal-Mart is great for innovation | Company Activities & Management > Product Management from AllBusiness.com

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