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Thread: Still Coke?
10-27-2009, 09:37 AM #1New Member
- Join Date
- Oct 2009
What would you think of Coca Cola possibly launching a Still Coke variety? The same great taste but minus the bubbles?
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10-29-2009, 12:11 PM #2Junior Member
- Join Date
- Mar 2006
- OH, USA
I'm afraid the vast majority of consumers simply think "flat" or instantly reminisce to the last time they opened a 2-liter from their fridge which was too old. Coke has been well known for their sloppy risk taking & for their less than beneficial influence within private labels they've acquired. A few years ago with a good sales pitch and some fudged projection figures this may have flown, but with the changes inside Coke over the past year or so I believe your chances on this have been reduced.
Now I'm not saying it's a bad idea or product, I'm just relating my interpretations of likelihood as it relates to the current ideology floating around Coke these days.